G. I. Joe and Dungeons & Dragons Mobile Games from DeNA and Hasbro

DeNA announced today it is collaborating with Hasbro on two new free-to-play mobile games tied to the company’s popular intellectual properties G.I. JOE and the Wizards of the Coast LLC….

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Final Round of Voting in the Transformers Fan Built Bot Poll Underway

A few weeks ago TRANSFORMERS.COM kicked off the first ever ‘Fan Built Bot’ poll, which lets fans create a Transformers character as part of the upcoming 30th anniversary. The poll…

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Star Trek Kre-O Line Now Available

Last week I found the Star Trek Kre-O sets (and posted a decoder for the mini-figs) at my local Toys R Us. Today Hasbro sent out a press release officially…

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Boba Fett Black Series at SDCC

Star Wars Day came a day early as USA Today announced a huge Hasbro Star Wars SDCC exclusive. Joining the ranks of the new 6″ Star Wars Black Series is…

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Star Trek Kre-O Blind Bagged Figure Decoder

Hasbro’s Star Trek Kre-O line is hitting stores now (I found it in Toys R Us this evening) and as part of the line-up the first series of blind bagged…

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Hasbro Unveils Transformers “Fan Built Bot” Poll

Hasbro’s kicking off the 30th Anniversary of the Transformers brand by inviting fans (and kids) to participate in their “fan built bot” poll. This poll, which runs through May 5th,…

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G. I. Joe Convention This Weekend

The G. I. Joe Convention has been going on this weekend in Indianapolis and AwesomeToyBlog isn’t there! Fortunately, friend of the site and all around good guy, Justin of GeneralsJoes…

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Free G. I. Joe RealD 3D Glasses

The big day for ‘G.I. Joe: Retalliation’ is finally around the corner as the movie makes it’s theatrical debut this Wednesday, March 27th. Cinemark has announced that the first 100…

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Toy Fair 2013 – Hasbro’s Transformers Official Images

Ok, this is the last of the Toy Fair updates from Hasbro and features everyone’s favorite robots in disguise, the Transformers. 2013 brings Beast Hunters to Prime, expanded Generations line, BotShots…

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Toy Fair 2013 – Hasbro’s Official Star Wars Images

One of Toy Fair’s big stories was the launch of Star Wars Black Series, a collector’s line introducing 6″ figures. Other news of note was the end of Clone Wars…

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Toy Fair 2013 – Hasbro’s Official My Little Pony Images

I know very, very little about My Little Pony, so it is with little fanfare that I present to you the official images of the 2013 Toy Fair My Little…

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Toy Fair 2013 – Hasbro’s Official Marvel Images

As I continue making my way though the official images provided by Hasbro’s awesome PR team, I present to you the Marvel reveals from Toy Fair. 2013 will be a big…

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Toy Fair 2013 – Hasbro’s Official Kre-O Images

No longer the new kid on the block, Hasbro’s Kre-O brand is getting hot, hot, hot. This year the Kre-O brand will include Transformers, Star Trek and G. I. Joe….

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Toy Fair 2013 – Hasbro’s Official G. I. Joe Images

Toy Fair may have wrapped up a few weeks ago, but I still have a few galleries and posts to share with AwesomeToyBlog readers. With a big year on tap, the…

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Mimoco and Hasbro Team Up for My Little Pony Mimobots

Mimoco has sent out a press release formally introducing their new line of My Little Pony: Friendship is Magic X Mimobot drives. These drives debuted at Toy Fair this year…

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