SDCC Exclusive She-Ra Tiara, He-Man Masks, Skeletor Tote and He-Man Tee from Mattel

 Mattel has published details on four other SDCC exclusives for the Masters of the Universe brand. With these exclusives you can’t have a little roleplay fun and become the Princess…

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Mattel Offering Porg Filled Millennium Falcon Battle Roller As SDCC Exclusive

Mattel’s next SDCC exclusive has been revealed and it’s Porg-tastic. Available for just $10, this Star Wars Hot Wheels Battle Roller puts a Porg right into the Millennium Falcon. Battle…

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Mattel 6″ DC and DC Hot Wheels SDCC Exclusives Revealed

THR today revealed the SDCC exclusive 6″ DC Mutiverse set and a DC Hot Wheels exclusives. The 6″ DC exclusive is a three-pack which recreates the Aquaman #35 cover and…

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Mattel’s Pooparoo Surpriseroo Restocked Exclusively At Walmart

Mattel’s latest collection of squishy, collectable Pooparoo Surpriseroo toys have been flying off shelves. Our friends at Walmart have sent over news that they’re now exclusively re-stocked at Walmart.  These…

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Toy Fair 2018 – Mattel’s Collector Event

Mattel today hosted an event for collector’s in their toy fair show room. They shared a number of collector skewing products across their DC Multiverse line, all new Juarassic World…

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Stop-Motion Video Introduces the Hot Wheels Justice League Character Cars

Justice League is set to hit theaters in November and La Di Da partnered with Warner Bros. and made a fun stop-motion film introducing the Hot Wheels character cars in…

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New Star Wars: The Last Jedi Hot Wheels Hitting for Force Friday II

It’s almost here – Force Friday II, the launch of products for Star Wars: The Last Jedi, kicks off at midnight September 1st. Mattel sent over details off the new…

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SDCC 2017 – Mattel’s Justice League

Mattel’s pulling out all the stops for this year’s Justice League movie with a wide product line ready to go. Among the different toys in the line are highly articulated…

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Mattel Offers Next Two SDCC Exclusives – Justice League Cyborg Figure, Hot Wheels Batmobile

Two additional SDCC exclusives made their debut on Mattel’s pre-order shop today, both from the upcoming Justice League movie. Both of these are available for pre-order for pick-up at the…

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First Three Mattel SDCC Exclusives Now Available for Pre-order

As promised last week, Mattel’s first three SDCC exclusives are now available for pre-order at shop.mattel.com/shop. Pre-orders are for pick-up at SDCC only. The available exclusives are: DC Superhero Girls…

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Mattel Announces SDCC Pre-Sale, Super Hero Girls Wonder Woman and Cheetah Two-Pack Announced

Mattel has announced details of their SDCC pre-sale for this year’s show. Starting at 9AM Monday, June 19th you’ll be able to place orders for their exclusives with on-site pick-up…

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Toy Fair 2017 – Mattel’s Showroom

This morning at Toy Fair, Mattel hosted a breakfast and opened up their showroom to the press. While I got a preview of Mattel’s collector’s product yesterday, today I had…

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Toy Fair 2017 – Mattel

Mattel hosted a special collector’s event at toy fair this evening, showcasing their latest Halo, WWE, DC Multiverse, DC Superhero Girls, Minecraft and Teen Titans product. Of particularly interest was…

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MAX STEEL Poster Revealed, Film Opens October 14th

The MAX STEEL movie poster for the upcoming feature film inspired by the popular Mattel toys and TV show was revealed today. ┬áMAX STEEL is the story of an ordinary…

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Mattel’s DC Multiverse Line Brings Back 6″

After taking a little break from the scale, Mattel’s bringing their DC figures back to 6″ with an impressive showing at SDCC 2016. The new slate features product from all…

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