Hasbro Wins at the Licensing International Excellence Awards
On May 19, 2025, ahead of Las Vegas Licensing Expo, Licensing International unveiled the winners of its Global Excellence Awards, including one win for Hasbro, a leading games, IP and toy…
Read more »
Hasbro Returns to Las Vegas Licensing Expo 2025 with Big Reveals, Milestone Moments and Dynamic Collaborations
Hasbro is back at Las Vegas Licensing Expo (May 20-22, 2025) with buzzworthy announcements, franchise-defining and dynamic new global collaborations across its beloved portfolio. With over 1,500 licensees worldwide and a franchise-first strategy driving momentum,…
Read more »
Get the New Monopoly App Banking Game for Kids—Now Available
Today, Hasbro expands its MONOPOLY portfolio with the all-new MONOPOLY App Banking Board game, available now on Amazon! With digital banking, mini-games, and AR features, there’s no cash, no counting—just tap, scan,…
Read more »
Go Go POWER RANGERS! Hasbro Debuts All-New Shorts Series “Mighty Morphin Minute”
Hasbro has launched a brand new short-form series, Mighty Morphin Minute,based on the beloved classic POWER RANGERS show! Mighty Morphin Minute, preseneted on the Power Rangers Official YouTube channel are bite-sized episodes that both…
Read more »
WILDER® and HASBRO® Announce New Line of NERF TARGETS AND BATTLE ACCESSORIES Launching July 2025
Wilder®, a leader in innovative play experiences, and HASBRO, a leading games, IP and toy company, are excited to unveil their newest collaboration: NERF® Battle Play Experience Targets and Accessories…
Read more »COLD SLITHER Returns With New Single – “Knock Em Dead”
Following the triumphant resurrection of their cult-classic single, COLD SLITHER, the iconic Cobra heavy metal band from Hasbro’s G.I. Joe storms back with their first original release in decades: “Knock Em…
Read more »
Hasbro and the NFL Unite for Epic Collaboration Introducing TRANSFORMERS Converting NFL Helmets
Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed…
Read more »
Marvel Legends Pulse Fanstream Wrap-Up: Thunderbolts, Weapon X, Mystique, She-Hulk and More Coming to Pre-Order Soon
Hasbro kicks off the month of April with the hottest new product reveals for the popular Marvel Legends Series line! Today’s Hasbro Pulse Marvel Legends Fanstream featured new action figures that fans…
Read more »
Hasbro, Robosen, and Volkswagen Debut TRANSFORMERS Bumblebee Auto-Converting Robot
Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS…
Read more »
BEYBLADE X World Championship 2025 Announced; New Tops Available
Last week, on BEYBLADE Day (3/21 – you know, 3, 2, 1, let it rip!), ADK Emotions NY Inc. and T-Licensing Inc. announced the BEYBLADE X World Championship 2025 will be kicking…
Read more »
G. I. Joe Classified Reveals from Toy Fair Available To Pre-Order Now
If you liked those new Joes from Toy Fair – head over to Hasbro Pulse and pick them up now…
Read more »
Toy Fair 2025 – Hasbro’s Star Wars
It wouldn’t be toy fair without new Star Wars toys from Hasbro. Much like G. I. Joe, most of the “new” product were items where renders have been seen before…
Read more »
Toy Fair 2025: Hasbro’s Marvel Legends
Up next is the Marvel Legends on display at Hasbro’s showroom at Toy Fair. Most of this prouduct was previously announced, except for the role play Doom helmet, however this…
Read more »
Toy Fair 2025 – Hasbro Transformers
This evening, I had the chance to attend Hasbro’s press event for toy fair. This post collects all the Transformers news and pics from the showroom. The highlights of the…
Read more »
Toy Fair 2025 – Hasbro’s G. I. Joe Classified
As part of my Toy Fair activities, I had the opportunity to visit Hasbro’s showroom filled with new toys. This post collects all the pictures I took of the G….
Read more »