Hasbro Celebrates Transformers Day With a Tribute to Peter Cullen, Global Theatrical Event and New Reveals
Hasbro, a leading games, IP and toy company, is marking the third annual Transformers Day with a celebration of the stories, characters and fans that have shaped the franchise for…
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Hasbro Announces G. I. Joe Classified and Marvel Legends Products for Target’s Fall Geek-Out
Hasbro announced exclusive pre-orders for Target’s Fall Geek-Out featuring the G.I. JOE CLASSIFIED SERIES #223, NINJA FORCE SNAKE EYES & KIM “JINX” ARASHIKAGE set, and MARVEL LEGENDS SERIES CYPHER and MARVEL LEGENDS SERIES SPIDER-MAN, SPIDER-MAN: NO WAY HOME action…
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Last Week’s Hasbro Pulse Fanstream Revealed New Marvel Legends Series Action Figures
Late last week, Hasbro hosted a Pulse Marvel Legends Fanstream and showcased a new wave of toys inspired by Marvel Comics. Fans can look forward to new 6-inch scale action figures inspired by Marvel’s Hawkeye, Spider-Man…
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Hasbro Announces Roleplay ‘The Legend of Zelda: Tears of the Kingdom’ Master Sword, Pre-Orders 9/9
Hasbro announced The Legend of Zelda Electronic Master Sword, inspired by The Legend of Zelda: Tears of the Kingdom! In partnership with Nintendo, kids and fans can imagine traversing Hyrule…
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Are You Ready for Some Football? Hasbro Is.
The NFL season officially kicks off next week and Hasbro has the perfect toys and games for every football fanatic who will be shifting their weekend schedule around to ensure…
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2026 Beyblade X Grand Prix North American Qualifiers Head to Culver City, CA
Hasbro, ADK Emotions NY Inc., and T-Licensing Inc has teamed up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 22 at the Westfield…
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Hasbro’s “Apology Tour” Continues with New Music Video & Release of Transformers Soundtrack Reimagined
Hasbro Music today unveiled the brand-new music video for “Nothin’s Gonna Stand in Our Way” from THE TRANSFORMERS: THE MOVIE: THE SOUNDTRACK: THE REFORMATTED EDITION, available now on all major streaming platforms and…
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Mattel and WWE Announce Lucha Libre AAA Worldwide Partnership
Mattel and WWE announced a new multi-year global licensing agreement that expands Mattel’s WWE portfolio to include Lucha Libre AAA® Worldwide (AAA), one of Mexico’s most iconic and influential lucha libre…
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Hasbro’s KPop Demon Hunters NERF Roleplay Items & Light Sticks
Following the breakout success of Netflix’s KPop Demon Hunters, Hasbro is expanding the fandom experience with an all-new lineup of NERF-inspired roleplay accessories and collectible light sticks, inspired by the film’s…
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Hasbro Presents a Blockbuster Lineup of Iconic Brands, New IPs, and Fan Experiences at San Diego Comic-Con 2026
Hasbro, a leading games, IP and toy company today announced an action-packed lineup of products, panels and fan-first experiences for San Diego Comic-Con. At Booth #3213, fans can explore an unmatched portfolio of iconic Hasbro brands including Transformers, Dungeons &…
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Hasbro and Nintendo Announce “Legend of Zelda” Toy Collaboration
Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to…
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Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults
Hasbro, a leading games, IP and toy company, today announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way…
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Zoinks! Hasbro Unveils Transformers X Scooby-Doo Collab!
Hasbro unveiled the new TRANSFORMERS SCOOBY DOO MYSTERIOUS PRIME & AUTOMUTT action figure set, inspired by the beloved Scooby-Doo franchise and its iconic characters. The 6-inch-scale Mysterious Prime figure converts from robot…
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Hasbro Announces SDCC Concert Featuring ‘Knights of Unicron’, Stan Bush, Vince DeCola, ‘Cold Slither’ and Britta Phillips
Hasbro, a leading games, IP and toy company, in collaboration with Reigning Phoenix Music, today announced THE TRANSFORMERS: THE MOVIE 40th Anniversary Celebration of Life Concert, a special live event taking place…
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Hasbro’s Ghostbusters 2026 SDCC Exclusive Ecto-Glow Glow Copter Escapes Containment
In celebration of Ghostbusters Day, Hasbro revealed a new collectible that is sure to thrill and delight fans! The Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle features a…
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