Hasbro’s KPop Demon Hunters NERF Roleplay Items & Light Sticks
Following the breakout success of Netflix’s KPop Demon Hunters, Hasbro is expanding the fandom experience with an all-new lineup of NERF-inspired roleplay accessories and collectible light sticks, inspired by the film’s…
Read more »
Hasbro Presents a Blockbuster Lineup of Iconic Brands, New IPs, and Fan Experiences at San Diego Comic-Con 2026
Hasbro, a leading games, IP and toy company today announced an action-packed lineup of products, panels and fan-first experiences for San Diego Comic-Con. At Booth #3213, fans can explore an unmatched portfolio of iconic Hasbro brands including Transformers, Dungeons &…
Read more »
Hasbro and Nintendo Announce “Legend of Zelda” Toy Collaboration
Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to…
Read more »
Hasbro Introduces Blooms by Play-Doh, A New Creative Experience Designed for Adults
Hasbro, a leading games, IP and toy company, today announced the launch of Blooms by Play-Doh, the first-ever Play-Doh line designed specifically for adults. The new collection reimagines the Play-Doh experience as an elevated way…
Read more »
Zoinks! Hasbro Unveils Transformers X Scooby-Doo Collab!
Hasbro unveiled the new TRANSFORMERS SCOOBY DOO MYSTERIOUS PRIME & AUTOMUTT action figure set, inspired by the beloved Scooby-Doo franchise and its iconic characters. The 6-inch-scale Mysterious Prime figure converts from robot…
Read more »
Hasbro Announces SDCC Concert Featuring ‘Knights of Unicron’, Stan Bush, Vince DeCola, ‘Cold Slither’ and Britta Phillips
Hasbro, a leading games, IP and toy company, in collaboration with Reigning Phoenix Music, today announced THE TRANSFORMERS: THE MOVIE 40th Anniversary Celebration of Life Concert, a special live event taking place…
Read more »
Hasbro’s Ghostbusters 2026 SDCC Exclusive Ecto-Glow Glow Copter Escapes Containment
In celebration of Ghostbusters Day, Hasbro revealed a new collectible that is sure to thrill and delight fans! The Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle features a…
Read more »
Hasbro Pulse Marvel Legends Fanstream Revealed New Marvel Legends Figures
Fans who tuned into Hasbro Pulse’s Marvel Legends Fanstream on YouTube this morning were treated to new product reveals for the popular Marvel Legends Series product line inspired by Marvel entertainment. Here…
Read more »
Hasbro Unveils New Action Figures Based on Marvel Animated Series, Marvel Comics and SDCC Exclusives
Hasbro Pulse’s latest Marvel Legends Fanstream unveiled new Marvel Legends Series 6‑inch action figures based on Marvel’s Fantastic Four, 2099 Unlimited, and Hulk 2099 comic runs including the MARVEL LEGENDS SERIES FUTURE FOUNDATION MISTER FANTASTIC & SPIDER-MAN, MARVEL LEGENDS SERIES FUTURE FOUNDATION MARVEL’S…
Read more »
THE TRANSFORMERS: THE MOVIE Returns to Theaters for 40th Anniversary
Hasbro, a leading games, IP and toy company, in collaboration with Fathom Entertainment, the leading specialty distributor of content to theatrical partners worldwide, is bringing THE TRANSFORMERS: THE MOVIE back to theatres…
Read more »
Hasbro Reveals New Star Wars Products Ahead of May the 4th!
During today’s Hasbro Pulse Fanstream, and ahead of STAR WARS Day (May the 4th), new products were revealed, inspired by iconic STAR WARS stories. Details were shared about products across all the lines – Black Series, Vintage…
Read more »
Hasbro’s Collection of Toy Story 5 Inspired Products Now Available
To infinity and beyond – and straight to toy shelves! We’re thrilled to unveil a collection of toys from Hasbro inspired by Disney and Pixar’s Toy Story 5, sure to be…
Read more »
New Star Wars Black Series Figure and Lightsaber Announced at CCXP Mexico and Vintage Collection Addition Teased
During the Action Brands panel at CCXP Mexico, Hasbro unveiled two new entries in the popular STAR WARS: THE BLACK SERIES product line, including a 6-inch scale IMPERIAL REMNANT WARLORD & POLAR MOUSE…
Read more »
New Spider-Man: Brand New Day Marvel Legends and More Announced by Hasbro
At CCXP Mexico, Hasbro and Marvel unveiled a new wave of products based on the highly anticipated film Spider-Man: Brand New Day! Fans can expect new additions to the popular Marvel Legends Series 6-inch scale line, including Spider-Man and Hulk. Pre-orders…
Read more »
New Transformers Studio Series 86 Figures Announced at CCXP Mexico
During CCXP Mexico, Hasbro unveiled new TRANSFORMERS Studio Series figures based on the iconic characters from THE TRANSFORMERS: THE MOVIE (1986)! The new figures will be available for pre-order beginning April…
Read more »