New Video Posted Showing Unicron’s Complete Transformation

As the HASLAB funding period approaches it’s final days, our friends at Hasbro have sent over another video detailing Unicron’s complete transformation. In the video below you’ll see his massive…

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Hasbro Releases New Details On Unicron

Haslab’s Unicron continues it’s march to 8000 backers and Hasbro has sent over new video detailing Unicron’s massive robot mode. You can check out the video below and find Unicron…

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See Unicron’s Transformation from Planet to Robot

The HasLab campaign for Unicron kicked off right around SDCC and is over a quarter of the way to funding (2242 of 8000 as of this post) the largest Transformers…

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New Studio Series Transformers Announced at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro made a splash with the announcement of several new Transformers Studio Series on the horizon. The…

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Wave 4 of the Transformers Trading Card Game Announced

Today the 4th wave of the Transformers Trading Card Game was announced and it’s looking to bring a BIG Decepticon into the game – TRYPTICON. Everyone’s favorite dinosaur/city/spaceship thing is…

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AwesomeToyBlog’s SDCC Transformers Interview

At SDCC I again had the opportunity to talk to John Warden – Hasbro’s Transformers Design Manager. In our chat we cover the long history of the brand and focus…

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Hasbro’s SDCC Unicron, G1, War For Cybertron: Siege and Holiday BotBots Transformers Display

Hasbro’s Transformers focus for SDCC can really be summed up with one word – UNICRON. Anchoring a corner of the booth, he was the highlight of all things Transformers at…

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Hasbro Announces HASLAB Transformers Unicron

HASLAB, Hasbro’s crowd funding platform has one win under it’s belt with Jabba’s Sail Barge…and last week they annouced a project to bring Cookie Monster to homes everywhere. Today Hasbro…

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The Bold New Era of Transformers Expands with Monthly Galaxies Series

Beginning in September, IDW Publishing proudly builds upon the success of 2019’s bold new era of Transformers comic books with its first spin-off series: Transformers: Galaxies! Featuring story arcs that…

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Celebrate 35 Years of Transformers And Decode Hidden Cybertronian Message

Hasbro sent a mysterious Transformers box to the AwesomeToyBlog HQ…does it have a secret?

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Transformers Fan’s Choice Vote Now Underway

Exciting news TRANSFORMERS fans, the 2020 TRANSFORMERS WAR FOR CYBERTON Fan Vote is underway. This year fans of the brand get to increase the ranks of the Decepticons and choose between Gnaw, Runamuk, Needlenose…

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Bluefin Expands Flame Toys’ Transformer Model Line with Bumblebee and Megatron

Bluefin, a Bandai Namco group company and the leading North American distributor of toys, collectibles, and hobby merchandise from Japan and Asia, expands its line of Transformers products with a pair of stunning new…

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All New “More Than Meets the Eye” Video Spotlights One of Hasbro’s Own

In celebration of the 35th anniversary of the Transformers brand, Hasbro has been continuing their ‘More Than Meets the Eye’ video campaign. This campaign focuses on a person’s hidden talent,…

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35th Anniversary of TRANSFORMERS Franchise Kicks Off with #MoreThanMeetsTheEye Campaign

In honor of the 35th anniversary of the TRANSFORMERS franchise, Hasbro, Inc. (NASDAQ:HAS) today revealed a new brand campaign that celebrates how we’re all MORE THAN MEETS THE EYE. The…

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IDW Announces Second Printing of Transformers #1

IDW Publishing announces today that Transformers #1, the start of a bold new era of Transformers comic book continuity, has sold out at the distributor level. Due to its broad appeal, the swift sales of Transformers #1…

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