Hasbro Unveils Battle Damaged Transformers: The Movie Optimus Prime and Megatron Figures

Hasbro unveiled new collectibles tied to the beloved THE TRANSFORMERS: THE MOVIE film. The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE LEADER CLASS OPTIMUS PRIME and MEGATRON figures are now available for pre-order. Both…

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Hasbro’s Transformers: The Movie Studio Series Capsule Collection Continues With Scourge Pre-Order

Hasbro unveiled this morning a new collectible part of the TRANSFORMERS MTMTE Collection to celebrate the 40th anniversary of THE TRANSFORMERS: THE MOVIE (1986). The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS:…

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Hasbro Reveals THE TRANSFORMERS: THE MOVIE Autobot Hound Figure

This morning, Hasbro unveiled a new product based on Autobot Hound from THE TRANSFORMERS: THE MOVIE (1986). The TRANSFORMERS STUDIO SERIES MTMTE COLLECTION THE TRANSFORMERS: THE MOVIE DELUXE CLASS AUTOBOT HOUND collectible is…

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New NERF and Transformers Products Get 2026 Off To a Fun Start

Hasbro kicked off the new year with all-new product releases from NERF and TRANSFORMERS!  Look forward to cooling off this year with the NERF Super Soaker Stomp & Soak and Super Soaker Hop & Chomp water toys,…

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Robosen Robotics and Hasbro Introduce TRANSFORMERS Soundwave Robot

Robosen Robotics Innovation, Inc – the groundbreaking innovator in the field of consumer entertainment robotics, in collaboration with Hasbro, a leading games, IP and toy company, are proud to debut…

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Walmart Features Hasbro Brands In Dedicated Island Displays

Hasbro, in partnership with Walmart, has launched dedicated product island displays featuring TRANSFORMERS, as well as premier collaboration brands, Star Wars™ and Marvel from Disney Consumer Products. Debuting in over 970…

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SDCC 2025 – Hasbro Transformers Booth Photos

Hasbro’s SDCC panel focused on new reveals for early 2026, which made for an excellent preview of toys to come in their space on the exhibit hall floor. Below are…

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SDCC 2025 – Symbiote Studios Transformers Plush

Symbiote Studios’ space on the exhibit hall floor this year was impressive and filled with Transformers plush! This unique take on your favorite robots in disguise featured both products available…

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Hasbro Brings the Hottest Brands to 2025 San Diego Comic-Con International

Hasbro, a leading games, IP and toy company, announces a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves…

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LEGO and Hasbro Announced LEGO Icons TRANSFORMERS Soundwave

Earlier this week, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted…

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Hasbro Drops Sneak-Peek of Upcoming Animated YouTube Series TRANSFORMERS: CYBERWORLD

Hasbro released a new video clip for TRANSFORMERS: CYBERWORLD, a 36-episode CG-animated original series that will launch on the official TRANSFORMERS YouTube Channel on Saturday, July 12. The series plunges into the…

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Symbiote Studios Brings Exclusive Transformers and First-Looks to San Diego Comic-Con 2025

Symbiote Studios, the global leader in original and licensed plush toys, today unveiled its plans for San Diego Comic-Con 2025, taking place July 23–27. Known for its high-quality plush toys…

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Hasbro Announces Debut of TRANSFORMERS: CYBERWORLD

Hasbro, a leading games, IP and toy company, announced the upcoming 36-episode CG-animated original series, TRANSFORMERS: CYBERWORLD, will debut on the official TRANSFORMERS YouTube Channel on July 12. TRANSFORMERS: CYBERWORLD is a high-energy CG animated…

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Hasbro and the NFL Unite for Epic Collaboration Introducing TRANSFORMERS Converting NFL Helmets

Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed…

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Hasbro, Robosen, and Volkswagen Debut TRANSFORMERS Bumblebee Auto-Converting Robot

Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS…

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