Mattel Celebrates the Power of Sun-Man

Earlier this month Mattel released Sun-Man to the world and to celebrate him joining He-Man and the Masters of the Universe, Mattel has produced a video that show the importance…

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Mattel Debuts Official Trailer and Details for Second Season of He-Man and the Masters of the Universe

The second season of Netflix’s He-Man and the Masters of the Universe CG animated series kicks off on Thursday, March 3rd. Produced by Mattel Television, the synopsis for the season…

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Mattel Announces Licensing Agreement for Disney and Pixar’s Upcoming Feature “Lightyear”

Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a licensing agreement for Disney and Pixar’s “Lightyear,” the origin story of “Toy Story’s” Buzz Lightyear. Through the agreement,…

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QMx Announces Partnership with Mattel to Produce Masters of the Univserse Q-Figs

Quantum Mechanix Inc. (QMx) today announced the company has entered into an agreement with Mattel Inc. to create a new line of their best-selling Q-Figs for Masters of the Universe™….

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Mattel Creations Comic-Con@Home Panel Details

Comic-Con@Home kicks off today and Mattel sent over details of their four panels which kick off tomorrow July 23rd. They are showcasing a packed lineup of panels featuring WWE Superstars and…

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Mattel Announces MOTU SDCC@Home Exclusives

Mattel’s week of SDCC@Home exclusives continued today with three reveals of new Masters of the Universe products. All three of these will be available from the Mattel Creations site on…

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Mattel Announces Hot Wheels SDCC@Home Exclusives

Mattel continues to reveal their SDCC@Home exclusives today hitting three Hot Wheels releases, all of which will become available on Thursday, July 22nd at 9AM PST (12PM EST). They will…

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Mattel Reveals SDCC@Home Exclusive from Pixar’s Up

Today’s SDCC@Home reveal from Mattel is the Pixar UP: Kevin & Babies Pack. This special collectors’ pack is a real find for Pixar fans & collectors of all ages –…

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Second Mattel Exclusive for SDCC@Home Revealed

Mattel has revealed their second exclusive for SDCC@Home, which will become available for purchase Thursday, July 22nd at 9AM PST (12PM EST) on Mattel Creations. Today’s reveal is a 3…

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Mattel Kicks Off SDCC@Home Exclusive Reveals with WWE Sgt. Slaughter

Mattel is kicking off San Diego Comic-con@Home with the reveals of the exclusive products they’re offering starting July 22nd at 9am PST (12pm EST) on Mattel Creations. Today’s reveal is…

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Mattel Celebrates ‘Star Wars Day’ with New Star Wars Barbies

Last fall, Mattel’s first series of Star Wars inspired Barbie dolls were released. The Star Wars x Barbie series take an iconic Star Wars character and gives them a high-fashion…

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Fast & Furious Products Coming From Mattel and Jada

Universal Studios’ Fast & Furious franchise has been growing and growing since the first movie in 2001. Nearly 20 years later the latest entry in the series, F9, is set…

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Mattel’s SDCC WWE Reveals and New Ghostbusters and MOTU Crossovers

I’m not much of a wrestler fan, and don’t follow the figures too closely…but Mattel was super accomodating at SDCC and clearly labeled the new WWE figures, so I snapped…

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Mattel’s Marvel Barbies from SDCC

I don’t post a lot of Barbies here on AwesomeToyBlog, but this surprise from the Mattel booth is more than worthy of the crossover. On display they had a collection…

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Mattel Announces Masters of the Universe SDCC Exclusives

He-Man is coming home to Mattel, and the return kicks off at SDCC with a brand new take on the classic character. As revealed today by Nerdist, Mattel will offer an…

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