Mattel Reveals Masters of the Universe Figures from Upcoming Film
Last week saw the debut of the trailer for the 2026’s big screen Masters of the Universe film and now we have a first look at the toys thanks to…
Read more »
Mattel Gives First Look at KPop Demon Hunters Product Line Up
It’s impossible to talk about pop culture in 2025 and not have Netflix’s KPop Demon Hunters near the top of any list. With the film winning awards and the soundtrack…
Read more »
Mattel Announces UNO Elite Playoffs – $10,000 Cash Prize and Trip to Vegas On The Line
UNO ® has announced the first-ever UNO® Elite Playoffs, a nationwide hobby shop–driven tournament offering players the chance to win a $10,000 cash prize and a trip to Las Vegas…
Read more »
Fisher-Price Little People Celebrate 40 Years of Back to the Future
With Back to the Future celebrating its 40th anniversary this year, there’s a ton of new products hitting the market to commemorate this film. Among the cutest of items is the Fisher-Price®…
Read more »
MONOPOLY Celebrates 90th Anniversary with First-Ever Hot Wheels Collaboration
Two of the most iconic names in play are coming together for the very first time. Hasbro’s MONOPOLY — celebrating its 90th anniversary this year — is teaming up with…
Read more »
SDCC2025 – Mattel’s Masters of the Universe Booth Photos
Mattel used SDCC 2025 as an opportunity to share new waves of MotU origins (200X based), a new deco of Castle Grayskull (available now on Amazon), the new Transformers figure…
Read more »
Mattel’s SDCC Exclusive John Cena, Deadpool Little People Set, Turles of Grayskull Skele-Shredder & Jurassic Park Set & Exclusives Portal Open
While announced some time ago, I missed posting the third set of SDCC exclusives from Mattel. This batch includes WWE Ultimate Edition John Cena, a Little People Collectors Set featuring…
Read more »
Celebrate Iconic Film Anniversaries with Mattel and Hot Wheels at SDCC 2025 With Two Exclusives
Mattel is continuing to reveal their SDCC exclusives with two new items shared today. Both are Hot Wheels sets celebrating anniversaries of iconic films – a Back to the Future…
Read more »
Celebrate Mattel’s 80th Anniversary with Monogram’s 8th SDCC Exclusive
This latest Monogram SDCC exclusive pays tribute to Mattel, an icon in the toy industry who is celebrating their 80th anniversary. Check out this celebratory exclusive below and pick it…
Read more »
Mattel Reveals First Wave of SDCC Exclusives – Monster High Skullector Elvira and Sweet Screams Twyla and Hot Wheels Mario Kart Pauline
With San Diego Comic-Con just a few weeks away, Mattel has started revealing their SDCC exclusives showing the first of 3 waves of products. This first wave’s theme is ‘Girl…
Read more »
The PLAY-DOH Barbie Collab Has Launched
This year’s most stylish, imaginative DOH-ified, licensed collaboration is officially here! Now available, the PLAY-DOH Barbie suite of products features Barbie dolls, PLAY-DOH compound, special pattern molds, DOH sheets, accessories packs and…
Read more »Mattel Announces Club Grayskull
Available now on Mattel Creations, Club Grayskull is a digital membership that promises member-only items, first access to public sales, behind the scenes news and information and the ability to…
Read more »
Mattel Regains DC Toy License in 2026
News hit today, via the LA Times, that Mattel has regained the DC Toy license starting in 2026. While there’s been no official word from McFarlane Toys or Spin Master,…
Read more »
Hasbro and Mattel Team Up and Launch PLAY-DOH Barbie Collection
Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes…
Read more »