Mattel Announces Masters of the Universe SDCC Exclusives

He-Man is coming home to Mattel, and the return kicks off at SDCC with a brand new take on the classic character. As revealed today by Nerdist,¬†Mattel will offer an…

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Mattel Shares SDCC Exclusive Batman Figure Set and Hot Wheels Batmobile

io9 today shared news of Mattel’s first Batman themed SDCC exclusives. The ‘Batman’ movie turns 30 this year and Mattel is celebrating with a special Hot Wheels version of that…

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Toy Fair 2019 – Mattel

This morning Mattel hosted a press preview in their massive Toy Fair showroom. While there was a ton of product on display, a few things were standouts for readers of…

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SDCC 2018 – Mattel DC Multiverse Reveals

Following their Pixel Dan moderated SDCC panel, the Mattel team filled their DC Multiverse display full of a ton of new figures. From Batman Beyond and Lobo to an impressive…

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SDCC 2018 – Mattel Aquaman & DC Multiverse

Most of the new figures and toys on display by Mattel were from the Aquaman movie, but what a display it was! If the toy line is any indication, the…

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Four Additional Mattel SDCC Exclusives- Marvel Hot Wheels, Masters Fanny Pack and More

Details on the final four Mattel SDCC exclusives are now available. Keep reading for full details, and remember that the pre-orders start Tuesday at 10AM PT. Limited Edition Mega Construx…

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SDCC Exclusive She-Ra Tiara, He-Man Masks, Skeletor Tote and He-Man Tee from Mattel

 Mattel has published details on four other SDCC exclusives for the Masters of the Universe brand. With these exclusives you can’t have a little roleplay fun and become the Princess…

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Mattel Offering Porg Filled Millennium Falcon Battle Roller As SDCC Exclusive

Mattel’s next SDCC exclusive has been revealed and it’s Porg-tastic. Available for just $10, this Star Wars Hot Wheels Battle Roller puts a Porg right into the Millennium Falcon. Battle…

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Mattel 6″ DC and DC Hot Wheels SDCC Exclusives Revealed

THR today revealed the SDCC exclusive 6″ DC Mutiverse set and a DC Hot Wheels exclusives. The 6″ DC exclusive is a three-pack which recreates the Aquaman #35 cover and…

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Mattel’s Pooparoo Surpriseroo Restocked Exclusively At Walmart

Mattel’s latest collection of squishy, collectable Pooparoo Surpriseroo toys have been flying off shelves. Our friends at Walmart have sent over news that they’re now exclusively re-stocked at Walmart.  These…

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Activision And Blizzard Announce New Licensing and Retail Partners

Set for ongoing growth with a slate of world-class entertainment properties, Activision Blizzard Consumer Products Group (ABCPG) arrives at Licensing Expo 2018 with an all-star roster of licensing and retail partners. Through gameplay,…

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Toy Fair 2018 – Mattel’s Collector Event

Mattel today hosted an event for collector’s in their toy fair show room. They shared a number of collector skewing products across their DC Multiverse line, all new Juarassic World…

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Stop-Motion Video Introduces the Hot Wheels Justice League Character Cars

Justice League is set to hit theaters in November and La Di Da partnered with Warner Bros. and made a fun stop-motion film introducing the Hot Wheels character cars in…

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New Star Wars: The Last Jedi Hot Wheels Hitting for Force Friday II

It’s almost here – Force Friday II, the launch of products for Star Wars: The Last Jedi, kicks off at midnight September 1st. Mattel sent over details off the new…

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SDCC 2017 – Mattel’s Justice League

Mattel’s pulling out all the stops for this year’s Justice League movie with a wide product line ready to go. Among the different toys in the line are highly articulated…

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