Toy Fair 2016 – Mattel’s Collector Event

Today Mattel hosted collectors for a special event celebrating some of their upcoming collector focus products. Mattel took over a New York city bar and filled it with new Masters…

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MattyCollector Debuts Thundercats Club Third Earth Available January 11th

MattyCollector today revealed details for their 2016 Thundercats subscription – Club Third Earth. Subscriptions go on sale on Monday, January 11th. The subscription costs $25 and includes the exclusive Mumm-Ra…

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MattyCollector and 4 Horsemen Revise Thundercats Lion-O

He debuted at SDCC, but MattyCollector and the 4 Horsemen today revealed an updated Lion-O reflecting some of the constructive feedback they’ve recieved and nudged him a little closer to…

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SDCC 2015 – Mattel’s Monster High and Ever After High Display

Monster High and Ever After High are Mattel’s 12″ doll reinventions of classic monster and fairy tale characters. They had a ton of new characters on display at SDCC, but…

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SDCC 2015 – Mattel’s WWE Figures

Wrestling is an evergreen property for Mattel, so it’s never a surprise to see their WWE figures at the shows…but what is a surprise was to see a ZOMBIE HULK…

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SDCC 2015 – New Masters of the Universe and Thundercats from Mattel

Mattypalooza was today, but I wasn’t there due to a conflict with Hasbro’s Star Wars panel. Among the things announced were a huge Snake Mountain playset, more filmation accurate figures…

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SDCC 2015: Mattel’s Masters of the Universe

While there will be more added to the display after the Mattypalooza panel (Friday at noon), I did go ahead and take photos of the upcoming Masters of the Universe…

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SDCC 2015 – Mattel’s Batman vs. Superman Display

In support of the upcoming DC Universe movie ‘Batman vs. Superman’ Mattel dedicated a good amount of booth space debuting movie related product. With a shelf date of January 1st,…

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SDCC Exclusive Batman vs. Superman Figures, Hot Wheels Batmobile Revealed

USA Today dropped some info today on additional SDCC exclusives from Mattel – both from next year’s ‘Batman vs. Superman’. The two new exclusives are a 2-pack of 6″ figures…

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Hasbro’s Star Wars: The Force Awakens SDCC Exclusive Revealed by EW – New Lego and Hot Wheels too!

Since Star Wars is near the center of the AwesomeToyBlog bullseye, it seems fitting that Entertainment Weekly dropped the scoop on some upcoming Star Wars: The Force Awakens merchandise including…

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MattyCollector Adds 2 Halo SDCC Items

MattyCollector has added two Halo items to their slate of SDCC exclusives. Both of these items are available in their voucher sale going on now, and will be part of…

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MattyCollector’s 2015 SDCC Exclusive Monster High Set Revealed & New Voucher Dates

MattyCollector has had their third SDCC reveal for the year. From the hit toy line Monster High come Valentine and Whisp.  No additional details (accessories, bios) are available. MattyCollector has also…

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MattyCollector Reveal Two New SDCC 2015 Exclusives

MattyCollector revealed their next two SDCC exclusives today – Raven Queen from Ever After High and a set of Super Friends themed Thomas & Friends minis. Here’s some details from…

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MattyCollectors TBT Sale Tomorrow – 20% off Previous Con Exclusives

In the spirit of Throwback Thursday, MattyCollector has a 1 day only sale where you can save 20% off previous convention exclusives. Some items are pretty limited, but the sale…

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Matty’s 200X Subscription Wrapping Up on 3/23

MattyCollector’s Masters of the Universe 200X subscription period is entering it’s final week. In a move different from previous subscriptions, all the included figures have been revealed, so you know…

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