Hasbro, Backflip Studios and Space Ape Games Bring The Fight Home with TRANSFORMERS: EARTH WARS Mobile Game
This spring, fans of the beloved TRANSFORMERS brand from Hasbro, Inc. will have the opportunity to harness legendary characters, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE and STARSCREAM, in the palm of…
Read more »Transformers Roll Out Album Releasing April 15th
Hasbro Studios today announced the first-ever album inspired by the Transformers franchise. Transformers Roll Out was made available for digital pre-order this morning, with two singles off the compilation (Mount…
Read more »Hasbro Studios Announces Second Season for Transformers: Robots In Disguise
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that the popular kids television series Transformers: Robots in Disguise will return for a second season…
Read more »Video Spotlight: Unboxing Hasbro’s #ChooseDarkSide Box 3
I’m clearing out a few things from the end of last year, including unboxing of Hasbro #ChooseDarkSide box #3. I still had a cold at this point and I sound…
Read more »Congratulations to Trypticon for Winning the 2017 Titan Fan’s Choice Vote
Congratulations are due to everyone’s favorite Decepticon city-dinosaur Typticon as he was the grand winner during Hasbro’s fan choice vote to chose the 2017 Titan class Transformer. Trypticon will be…
Read more »Titanic Transformers Teasers Ahead of Toy Fair
Earlier this week, Hasbro hosted a Google Hangout where they gave some early previews of a few items on the horizon. For the Robots in Disguise line all new minicons…
Read more »Hasbro’s Pre-NYCC Marvel Reveals – Both 6″ and 3 3/4″
Of course the Marvel brand wasn’t left out of the Hasbro pre-NYCC party! The biggest news is a branding update for the 3 3/4″ figures, they’ll be joining the Marvel…
Read more »Hasbro’s Pre-NYCC Star Wars Reveals
At their pre-NYCC party, Hasbro had a number of new Star Wars toys on display – including a number of new reveals for their Star Wars: The Force Awakens line….
Read more »Bloomberg Business Interviews Star Wars Toy Designer Mark Boudreaux
I wouldn’t often write a post on AwesomeToyBlog about an interview on another site….but, Bloomberg Business has posted an interview with Kenner / Hasbro toy designer extraordinaire Mark Boudreaux. Mr….
Read more »Walmart Becomes Exclusive Home to Star Wars: The Black Series 3 3/4″ Figures
Walmart and Hasbro, Inc. (NASDAQ: HAS) announced today that the retail giant will be the exclusive home of the fan-favorite STAR WARS: THE BLACK SERIES 3 3/4-inch toy line in the U.S….
Read more »HASBRO Announces Force Friday Retailer Exclusives
Force Friday has kicked off and Hasbro has released details on a bunch of cool new retailer exclusives. Pictures don’t seem available for most of these yet, but the Amazon…
Read more »Hasbro Reveals First Force Friday Toys During Global Unboxing
The Global Unboxing of Force Friday items continues on youtube and we now have official pics from Hasbro of their first toys revealed during this livestream. Keep reading for official…
Read more »SDCC 2015 – Hasbro Star Wars Interview
I’m nearing the end of my SDCC 2015 coverage (I promise) but still have two Hasbro interviews to share. The first of these is with Jeff Labovitz of Hasbro’s Star…
Read more »SDCC 2015 – Hasbro’s Marvel Team Interview
During SDCC I had the opportunity to talk to Dwight Stall and Mike Breslin of Hasbro’s Marvel team. We discussed the future of 3 3/4″ Marvel figures, balancing comic vs….
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