Hasbro

“Reveal Your Shield” Transformers Celebration Kicks Off Next Week

Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal theirshield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there – fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.

Hasbro’s Star Wars Reveals at Star Wars Celebration: Jaina Solo, Tarkin, SDCC Exclusives and More

We’ve already shared the SDCC exclusives news (premium versions of Luke with speeder and Grand Admiral Thrawn) in other posts but Hasbro has shared details and images of everything revealed at their Star Wars Celebration panel today. 

Outside of the exclusives the big reveals were 6″ figures of Grand Moff Tarkin and Jaina Solo and the annoucement of the return of the Vintage Collection complete with a Fan’s Choice vote. If you’re looking to participate in the vote, get details here

Check out the official images and full details of these new figures below!

Update: Tarkin will be available in Spring 2018. 

  • STAR WARS: THE BLACK SERIES X-34 LANDSPEEDER & 6-INCH LUKE SKYWALKER (SDCC Exclusive) – Ages 4 years & up/Approx. Retail Price: $89.99/Available at Comic-Con International in San Diego
  • STAR WARS: THE BLACK SERIES 6-INCH GRAND ADMIRAL THRAWN (SDCC Exclusive) – Ages 4 years & up/Approx. Retail Price: $49.99/Available at Comic-Con International in San Diego
  • STAR WARS: THE BLACK SERIES 6-INCH JAINA SOLO Figure (Fan Figure Vote 2016 Winner) – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017
  • STAR WARS: THE BLACK SERIES 6-INCH TARKIN Figure – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Spring 2019
    STAR WARS: THE BLACK SERIES CLONE COMMANDER GREE – Ages 4 years & up/Approx. Retail Price: $24.99/Available: Summer 2017, Available exclusively at Toys “R” Us.
  • STAR WARS: THE BLACK SERIES 6-INCH INFERNO SQUADRON PILOT Figure (Battlefront) – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017, Available exclusively at Game Stop.

Hasbro Announces Second Star Wars SDCC Exclusive at Star Wars Celebration – Thrawn

Seconds after I published the announcement of the SDCC exclusive version of Luke’s Speeder, news from the panel came of a second SDCC exclusive announcement. An SDCC version of Grand Admiral Thrawn will be at the show. Packaged in a fold out box, this figure will feature a number of extra accessories including a Gree helmet, ysalamiri and more.

New 6″ Star Wars Black Series Gamestop Exclusive Available For Pre-Order Now

As Star Wars Celebration continues, the first trailer and details of the Battlefront II game made their debut in a panel for the game. In addtion, a Gamestop exclusive 6″ Black Series figure based on the game was announced and is now available for pre-order. The Inferno Squadron Pilot can be pre-ordered today, but will not be available until Fall.  See the description and image below and pre-order here.

In the wake of the Death Star’s destruction, the Empire created the Inferno Squad to ensure that Imperial secrets would remain safe. Pretend to fend off the REBELLION with this STAR WARS: THE BLACK SERIES 6-INCH INFERNO SQUADRON PILOT Figure from the all-new Star Wars: Battlefront II video game. Figure will be available exclusively at GameStop later this Fall.

Another New Black Series Vehicle Revealed: Luke’s Speeder

Another day closer to Star Wars Celebration resulted in another new reveal from Hasbro of Star Wars toys to come. Today Yahoo revealed another $60 Black Series vehicle – Luke with his X-34 landspeeder. The landspeeder includes a stand giving it the appearance of hovering and includes a Tatooine Luke figure. 

The new 6″ Tatooine Luke figure includes his macrobinoculars, lightsaber hilt, and slugthrower rifle, and his hat and goggles. The speeder includes a place for the rifle to be stored. 

Look for this new vehicle in the fall and look for more Star Wars reveals later this weekend from Star Wars Celebration.

Update: New images direct from our friends at Hasbro! 

New Star Wars Black Series Vehicle Revealed: Rey’s Speeder with New Rey Figure

With Star Wars Celebration right around the corner this weekend, fans are eagerly looking forward to what new reveals from the Hasbro team. Today io9 broke the news of the first reveal – a new 6″ scale Black Series vehilcle, Rey’s Speeder from The Force Awakens. 

This $60 vehicle features opening panels, moveable parts and a display stand that allows for dynamic positioning of her Jakku transportation. Included with the vehicle is an all new ‘scavenger’ version of Rey – the figure features 28 points of articulation, new soft goods, a bag (for storing what she finds in that Star Destroyer), a face mask and her staff (which can be stored on vehicle). 

Look for Rey’s Speeder to be available everywhere this fall and look for more news out of the Star Wars Celebration this weekend.

My Little Pony: The Movie Stars Drop By Hasbro’s Toy Fair Showroom

My Little Pony: The Movie stars Uzo Aduba, Taye Diggs and Tara Strong joined Hasbro’s Entertainment Preview Event on Monday, February 20, 2017 during New York Toy Fair. 

They had the opportunity to get up close and personal with the new movie-themed figures, which are set to release later this year. My Little Pony: The Movie is coming out in theaters on October 6, 2017.

Toy Fair 2017 – Hasbro’s Transformers Display

At Hasbro’s Toy Fair event today, they opened their showroom up to the media and we got a chance to look at all the new Transformers for 2017. Highlights of the display were new Transformers: The Last Knight toys and the newest entries in both the Titans Return and Robots in Disguise lines. 

Of course the biggest news was actually the biggest in size with the reveal of Trypticon. This huge transforming T-rex features the coolest action feature in years…the ability to snack on other Transformers. He’s on impressive bot!

Toy Fair 2017 – Hasbro’s Marvel Legends

At the Hasbro Toy Fair event, they opened their showrom to the press and I’ve got pics of this year’s Marvel Legends figures and roleplay items. From the upcoming X-Men wave (with Dazzler!) to new Spider-Man: Homecoming and Guardians of the Galaxy Vol. 2 figures be sure to check the gallery out below. There’s even a handful of 3 3/4″ figures and roleplay items included.

For details of the reveals from the Marvel brand presentation, check here.

Toy Fair 2017 – Hasbro’s Star Wars

As part of New York Toy Fair, Hasbro opened up the showroom to the media today and here’s shots from the Star Wars area. 

The big debut of the day was the 40th anniversary edition of the original 12 Star Wars figures and a ‘early bird kit’ from the 6″ Black Series. The Jawa and Death Squad Commander figures are making their first appearance at the show, along with a revised Princess Leia.

See these, the remaining 6″ figures and the 3 3/4″ offerings in the gallery below.

Toy Fair 2017: Hasbro’s Toy Fair Presentation – Star Wars

Hasbro held their Toy Fair brand preview today and, of course, Star Wars was a focus. Details from the panel are below:

  • 2017 is the 40th anniversary of the release of Star Wars.
  • New 6″: Jawa (no soft goods), Death Squad Commander
  • 40th Anniversary Legcy Pack: Update Early Bird Kit – new Vader
  • Black Series figures are being reissued on vintage cards. Wave 1: Ben Kenobil, Leia, Han Solo, R2-D2, Luke Skywalker
  • Wave 2: Chewbacca, C-3PO, Stormtrooper, Sand Person, Death Squad Commander and Jawa
  • Star Wars Celebration Exclusive – X-Wing Pilot Luke Skywalker on a foil back vintage card
  • Force FX Obi-Wan lightsaber and Black Series roleplay Poe Dameron helmet
  • First Order Stormtrooper Megablaster – lights, sounds, gitd darts and motorized action.
  • 40th Anniversary edition Monopoly
  • Black Series Centerpiece: Luke Skywalker revealed previously, Vader revealed as he boards the Tantive IV

Exclusives:

  • Black Seres 3 3/4″ figures: Proto Boba, Tusken Raider, Ponda Baba and Sandtroopers
  • Target Imperial AT-ACT Driver
  • Gamestop has 40th Anniversary R5-D4

Force Friday II – September 1, 2017

Episode VII Luke Skywalker is coming “soon”

 

 

 

 

 

Toy Fair 2017: Hasbro’s Toy Fair Presentation – Marvel

It’s toy fair, and Hasbro’s annual brand presentations were held today. See below for all the Marvel details revealed during their panel.

Guardians of the Galaxy: Music Mix Star-Lord, Dancing Groot and Growing Groot (12″ figure that grows to 15″)

Spider-Man: Homecoming – Spider-Man Mega City playset – 46″ tall and various roleplay toys.

Marvel Legends

3.75″ Movie 2-packs: Dr. Strange with Astral Dr. Strange, Star-Lord and Yondu, Spider-Man and Vulture, Shocker and Spider-Man and a Thor 2-pack in fall.

Spider-Man 6″ Wave 2: Web wings Spidey, Homemade outfit Spider-Man, Vulture (wings are the build-a-vehicle for the wave), Moon Knight, Cosmic Spider-Man, Tombstone and the Beetle

Spider-Man Movie 2-pack: Iron Man and Spider-Man with a Tom Holland head

Guardians Wave 2 – Death’s Head II, Adam Warlock (with Magus head), Ex Nihilo, Star-Lord in long coat, Gamora, Baby Groot and Rocket, Nebula and Mantis build-a-figure

Kurt Russel as Ego in a movie 2-pack with an unmasked Star-Lord

Thor 6″ Wave (fall 2017) – Lady Thor

12″ Figures: Deadpool (spring 2017), Thor (fall 2017), Hulk (Fall 2017)

Premium Role Play; Thor Mjolnir Electronic Hammer (fall 2017), Star-Lord electronic helmet (fall 2017) which includes a bluetooth 

Pre-orders launched today for the role toys and the GotG 2-pack

Exclusives: 

Amazon Sinister Six 3 3/4 box set on vintage style cards

Toys R Us: Mary Jane and Sider-Man 6″ 2-pack, Cyclops and Dark Phoenix 2pack, A-Force Box Set, Evolution of Groot pack, 3 3/4′ GotG Comic 5-pack

Walmart: 6″ Spider-Man and Vulture 2 pack, 10.5″ Ravager Groot

Target: 12″ Black costume Spider-Man, Thor Ragnarok 2-pack, Marvel vs. Capcom Infinite mystery

Walgreens: 6″ Legends Invisible Woman, Human Torch

And a quick tease: Netflix Daredevil, Elektra, Jessica Jones and Punisher

 

 

 

Toy Fair 2017: Hasbro’s Toy Fair Presentation – Transformers

Toy Fair is in full swing and Hasbro held their annual brand preview presentations. Wih a new movie on the horizon, Transformers continues to be a huge brand for Hasbro. Check out the details from the panel below.

From Kabam is the new mobile game Transformers Forged to Fight, which features a story that spans the entire history of Transformers. The game will be available in Spring 2017. 

Transformers Generations

We’re in the 2nd part of the Prime Wars trilogy – Titans Return. Chapter 3 is Power of the Primes which will debut in 2018. 

Titan Masters: Ramhorn,

Legends: Roadburn, Cosmos (reissue), Seaspray

Deluxe: Krok, Perceptor, Topspin, Kup, Quake, Twintwist, new version of Windblade, Octane, Blitzwing (which will complete the triple changers)

Leader: Overlord

Collection Packs: Chaos on Velocitron – includes, Fastlane, Nautica, Laser Prime and Quickswith with diecast Titan Master Rodimus Prime

Siege on Cybertron: Pounce, Metalhawk, Tidal Wave, Magnus Prime with diecast Thunderwing from BigBadToyStore

Trypticon is also on his way. He stands over 20inches tall and can swallow Titan Master figures. Trypticon also includes Full-Tilt and Titan Master Necro.

Power of the Primes Sneak Peek: Optimus Primal is the fan vote winner from the “Who’s Your Prime” election.

Robots in Disguise – third season launching this spring.

Team Combiners Wave 1 – Strongarm, Bumblebee, Sideswipe, Grimlock forms Ultra Bee

Menasuar and Galvatronus will be the Decepticon combiners

Optimus Prime Race Track Trailer – Prime is over 15″ tall and the trailer turns into a race track

Transformers: The Last Knight

Premier Edition: Steelbane (dragon to robot), Dinobot Slug, Slash, Strafe, Grimlock and Scorn, Drift, Crosshair, Megaton, Hound

Deluxe Edition Bumblebee, an Autobot Sqweeks

Leader Class Megatron

Allspark Tech: placing an Allspark cube into a robot will bring it to life with lights and sound effects – Optimus Prime, Bumblebee, Drift, Hound – 1 allspark cube brings all the figures to life

Dragonstorm features “Cyberfire” hidden messages on the toys. He’s a one step Transformer.

April 24th will be the launch date of Transformers The Last Knight toys at retail.

 

 

Hasbro Unveils Transformers Titans Return Trypticon

New York Toy Fair is almost here and today Hasbro spilled the beans on the biggest bot of the year – Trypticon. This update of the G1 dino/city bot is huge and has an action feature never seen before in the Transformers line – he can eat other bots! Look for more pics and details tomorrow, but to hold you over, here’s the official description and pics right from Hasbro.

TRANSFORMERS GENERATIONS TITANS RETURN TRYPTICON Action Figure

(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—TITANS—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. The ultimate Decepticon weapon is joining the Titans Return battle! Trypticon will destroy everything and devour everyone in his path. The Titan Class Trypticon figure is the largest figure in the 2017 Titans Return universe and is also the biggest Decepticon figure ever made. The towering T-Rex converts between 3 different modes: dino, spaceship, and city.  When the figure is in city mode, it connects to Titans Return Leader Class figures (each sold separately) to form the giant Nemesis Command. When the figure is in T-Rex mode, it can “eat” Titan Master figures: Trypticon can chomp them down, then you can open his stomach to get them out. Comes with a Deluxe Class Full-Tilt figure and a Titan Master Decepticon Necro figure. Additional Titan Master figures are each sold separately, but with so many to collect, the Titans Return battlefield is a veritable all-you-can-eat bot buffet for Trypticon. Full-Tilt figure attaches to the Trypticon figure’s chest. Titan Master figure becomes the head for the Full-Tilt figure and works with all Titans Return Deluxe, Voyager, and Leader Class figures (each sold separately). Also features a storage compartment in the figure’s tail.

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