WILDER® and HASBRO® Announce New Line of NERF TARGETS AND BATTLE ACCESSORIES Launching July 2025
Wilder®, a leader in innovative play experiences, and HASBRO, a leading games, IP and toy company, are excited to unveil their newest collaboration: NERF® Battle Play Experience Targets and Accessories…
Read more »COLD SLITHER Returns With New Single – “Knock Em Dead”
Following the triumphant resurrection of their cult-classic single, COLD SLITHER, the iconic Cobra heavy metal band from Hasbro’s G.I. Joe storms back with their first original release in decades: “Knock Em…
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Hasbro and the NFL Unite for Epic Collaboration Introducing TRANSFORMERS Converting NFL Helmets
Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed…
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Marvel Legends Pulse Fanstream Wrap-Up: Thunderbolts, Weapon X, Mystique, She-Hulk and More Coming to Pre-Order Soon
Hasbro kicks off the month of April with the hottest new product reveals for the popular Marvel Legends Series line! Today’s Hasbro Pulse Marvel Legends Fanstream featured new action figures that fans…
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Hasbro, Robosen, and Volkswagen Debut TRANSFORMERS Bumblebee Auto-Converting Robot
Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS…
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BEYBLADE X World Championship 2025 Announced; New Tops Available
Last week, on BEYBLADE Day (3/21 – you know, 3, 2, 1, let it rip!), ADK Emotions NY Inc. and T-Licensing Inc. announced the BEYBLADE X World Championship 2025 will be kicking…
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G. I. Joe Classified Reveals from Toy Fair Available To Pre-Order Now
If you liked those new Joes from Toy Fair – head over to Hasbro Pulse and pick them up now…
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Toy Fair 2025 – Hasbro’s Star Wars
It wouldn’t be toy fair without new Star Wars toys from Hasbro. Much like G. I. Joe, most of the “new” product were items where renders have been seen before…
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Toy Fair 2025: Hasbro’s Marvel Legends
Up next is the Marvel Legends on display at Hasbro’s showroom at Toy Fair. Most of this prouduct was previously announced, except for the role play Doom helmet, however this…
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Toy Fair 2025 – Hasbro Transformers
This evening, I had the chance to attend Hasbro’s press event for toy fair. This post collects all the Transformers news and pics from the showroom. The highlights of the…
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Toy Fair 2025 – Hasbro’s G. I. Joe Classified
As part of my Toy Fair activities, I had the opportunity to visit Hasbro’s showroom filled with new toys. This post collects all the pictures I took of the G….
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Hasbro and Partners Celebrate Iconic Rock Band Cold Slither
Today, Hasbro is celebrating Cobra’s infamous rock band Cold Slither with a number of exciting annoucments including all new Classified figures (a SDCC 2025 Exclusive!), a ReAction+ figure from Super7…
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Hasbro and Mattel Team Up and Launch PLAY-DOH Barbie Collection
Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes…
Read more »New Marvel Legends X-Force 2-Pack and GAMERVERSE Spider-Man Wave Revealed
Today Hasbro’s Marvel Legends team hosted a Pulse Fanstream that was jam-packed with new action figures. Reveals included an X-Force 2-Pack and a wave (with some extra deluxe releases) based…
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Blast Into 2025 With New NERF N Series, Fortnite, Minecraft and Super Soakers
The year is just starting and NERF is already bringing a ton of fun with new blasters across many of their lines. Reload and get ready for NERF active fun…
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