Hasbro Celebrates National Power Rangers Day with #HasbroToyPic Campaign

The celebration of National Power Rangers Day continues and to kick off this year’s celebration, Hasbro is calling all of Ranger Nation to share their love and appreciation for all things Power…

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HASLAB Unicron Deadline Extended

Hasbro today announced an extension in the funding deadline for the TRANSFORMERS: WAR FOR CYBERTRON UNICRON has been extended through to October 6th, 2019. This will allow the campaign to…

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Hasbro Announces Power Rangers Lightning Collection Psycho Blue Ranger

Hasbro today sent over news of a new addition to the Power Rangers Lightning Collection of premium 6″ collector figures – the Power Rangers in Space Psycho Blue Ranger. This…

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New Accessories Announced for Transformers Unicron

The HASLAB funding campaign for the Transformers War for Cybertron Unicron is in the final stretch. With under 5 days left (and 3100 backers short of the goal) Hasbro today revealed…

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Overwatch Bitrate Lucio Figure Now Available Exclusively at GameStop

With the Overwatch® Ultimates Series, fans and collectors can continue to build a roster of their favorite heroes and imagine the action of Overwatch leaping onto their shelves and into their…

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Everyone’s Favorite Canadian Mutant Group Coming To Marvel Legends

Taking advantage of the Canadian venue, Hasbro today announced an Alpha Flight Marvel Legends box set, which has already become available to order at Amazon.com. Priced at $110, this set…

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New Video Posted Showing Unicron’s Complete Transformation

As the HASLAB funding period approaches it’s final days, our friends at Hasbro have sent over another video detailing Unicron’s complete transformation. In the video below you’ll see his massive…

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Sony Pictures Consumer Products Taps Hasbro As Global Master Toy Licensee for Ghostbusters

 Today, Sony Pictures Consumer Products announced that Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement,…

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shopDisney To Offer Repackaged Sith Trooper at D23 Expo, Wider Availability to Follow

Hasbro today shared the news that a repackaged version of the SDCC Exclusive Star Wars: The Black Series 6-Inch Sith Trooper Figure will be available for purchase at D23 via shopDisney. Following…

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Hasbro Releases New Details On Unicron

Haslab’s Unicron continues it’s march to 8000 backers and Hasbro has sent over new video detailing Unicron’s massive robot mode. You can check out the video below and find Unicron…

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See Unicron’s Transformation from Planet to Robot

The HasLab campaign for Unicron kicked off right around SDCC and is over a quarter of the way to funding (2242 of 8000 as of this post) the largest Transformers…

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New Studio Series Transformers Announced at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro made a splash with the announcement of several new Transformers Studio Series on the horizon. The…

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New Marvel Legends at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro was there as part of their “world tour”. During the Marvel Legends panel, two new figures…

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AwesomeToyBlog’s SDCC Transformers Interview

At SDCC I again had the opportunity to talk to John Warden – Hasbro’s Transformers Design Manager. In our chat we cover the long history of the brand and focus…

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Hasbro’s Star Wars SDCC Reveals

As it’s a movie year, most of the upcoming Star Wars plans are still underwraps, but at SDCC this year we still had a few new reveals which include the…

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