Iron Man 3 Iron Assemblers Wave 1 revealed

USAToday.com yesterday announced Hasbro’s Marvel Iron Man 3 ‘Iron Assemblers’, 3.75″ figures with interchangeable armor parts allowing for kids (and you) to customize and build your own Iron Man armor….

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Iron Man 3 action figure line-up revealed

Online retailer Big Bad Toy Store posted pre-orders today for Hasbro’s full line up of Iron Man 3 toys, including the usual role-play items and figures. The listings didn’t have…

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Official word on Star Wars Droid Factory line cancellation

Following last week’s news of the cancellation of the Droid Factory line – here’s the official statement from the Hasbro team. Look for more information next month from toy fair….

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‘Swag for Charity’ auctions on ebay includes several Hasbro rarities

As part of the ‘Swag for Charity’ auctions, Hasbro’s provided a few cool items with proceeds going to Partners In Health, an organization that strives to achieve two overarching goals: to…

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Congratulations to Star Wars Action Figures – the newest inductees to the Toy Hall of Fame

Congratulations are due, as Star Wars Action Figures are among the newest indutees into the National Toy Hall of Fame. They are being recognized for the impact they’ve had on…

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Hasbro’s NYCC Reveals – Angry Bird Star Wars, Iron Man Micro Muggs, Kreo Joe

Tonight Hasbro held an NYCC Preview Event, but I wasn’t there, so I don’t have dozens of pictures to share. What I do have are the official images from Hasbro….

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Hasbro introduces Angry Birds Star Wars line

The big news of the morning is the announcement of the Angry Birds Star Was Ap launching November 8th and the new Hasbro line that accompanies it. Below you’ll find…

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New images of Star Wars Celebration VI reveals

Last weekend was Star Wars Celebration VI in Orlando and AwesomeToyBlog wasn’t there! For complete coverage, I suggest you check out the reports on GalacticHunter.com, they’re good guys and they…

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Hasbro’s SDCC exclusives go on sale on HasbroToyShop.com then sell out

With no advance notice to fans, HasbroToyShop.com today posted the 2012 SDCC exclusives and, with the exception of the Marvel Universe Super Helicarrier, sold out quickly. If you do want…

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SDCC 2012 – Hasbro’s Official Transformers images

As they’ve done with Star Wars, Hasbro’s provided us (via the awesome guys at HunterPR) their official images of product revealed during the Transformers presentation at SDCC. That G2 Bruticus is…

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SDCC 2012 – Hasbro’s official Star Wars images

Hasbro’s provided us their official images of product revealed during the Star Wars presentation at SDCC. Dive into the gallery below and see what’s coming your way as ‘Droid Factory’…

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SDCC 2012 – Hasbro’s Marvel panel

Here’s the presentation from Hasbro’s Marvel panel (except the one with Sentry and Hyperion – I was doing a battery swap). The presentation a quick update on what’s left this…

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SDCC 2012 – Hasbro’s Star Wars pane

Hasbro’s Star Wars brand panel was this morning, where the end of Vintage was announced and the return of ‘Droid Factory’. See below for slides from the presentation, there was…

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SDCC 2012 – Marvel U Doctor Doom Unmasked for digital subscription

As an incentive for a new Marvel Digital subscription, you have the opportunity to pick up an exclusive Doctor Doom unmasked with Infinity Gauntlet. The subscription with figure can be…

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SDCC 2012 – Hasbro’s Spider-Man

In addition to their Marvel Legends, Universe and Avengers toys – Hasbro’s featuring their Spider-Man line. I’ve done my best to photograph items in the display case that aren’t currently…

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