Botcon Reveals – Kre-O and Hero Mashers Jetfire

Botcon is happening this weekend in California and the Hasbro panel wrapped up a little while ago. As they generally do, Hasbro has now posted official images of the new…

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Botcon Reveals – Official Images of New Generations

Botcon is happening this weekend in California and the Hasbro panel wrapped up a little while ago. As they generally do, Hasbro has now posted official images of the new…

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Botcon Reveals – Official Images of New One Step Changers

Botcon is happening this weekend in California and the Hasbro panel wrapped up a little while ago. As they generally do, Hasbro has now posted official images of the new…

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SDCC Exclusive G1-deco Dinobot Set Announced

IGN broke the news today that there was another….another Hasbro SDCC Transformers exclusive. This set takes the new Dinobots from the in-stores-now Transformers: Age of Extinction toy line and gives…

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Rovio and Hasbro Team Up for Angry Birds Transformers

The next extension of the Angry Birds franchise was announced this morning – Angry Birds Transformers. This new extension of the brand is the product of the on-going partnership between…

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Transformers Hall of Fame Finalists Announced – Vote Now!

The finalists have been announced for the two Fans’ Choice inductees into the Transformers Hall of Fame. AwesomeToyBlog readers had a voice in who these nominees are, and now you…

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Pre-order Alert: New Star Wars Black Series Wave 5 and Deluxe Wave 1

Pre-orders went up today for the latest waves of the Star Wars Black Series. I’ve linked to Entertainment Earth, but BBTS has these also if you prefer.  In the 6″ Scale –…

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What I Bought Today: Mr Potato Head Mixable Mashable Heroes Starscream

Item: Mr. Potato Head as Starscream Line: Mixable, Mashable Heroes Manufacturer: Hasbro Store: Toys R Us Thoughts: The Mixable, Mashable Heroes were one of the things that caught my eye…

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Have Your Voice Heard! Who Do You Think Should be Inducted into the Transformers Hall of Fame?

BotCon is right around the corner and along with it comes the induction of another class into the Transformers Hall of Fame. Hasbro wants the fans to choose two of…

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Joe 50th Anniversary Collection Available for Pre-order from BBTS

In the event you want to pick up the G. I. Joe 50th Anniversary Collection and didn’t want to fight the masses at Toys R Us, Big Bad Toy Store…

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Hasbro’s Marvel SDDCC Exclusives Make AwesomeToyBlog’s Day

Even a jaded ole blogger like me can still have my day made with a product announcement. USA Today got the big reveal of Hasbro’s Marvel SDCC exclusives, one for…

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More Transformers: Age of Extinction Dinobots this Summer

Our pals at Hasbro and HunterPR kindly sent over a Friday morning treat – pictures of new Dinobots! These two fellas, Slog and Snarl will be hitting stores this summer. Slog…

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New Toys R Us Exclusive Marvel Legends Wave Announced

Last week a mystery image popped up in an overseas toy magazine depicting a new wave of X-Men themed Marvel Legends figures featuring the “missing” Jubilee build-a-figure. Today it was…

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Transformers: Age of Extinction Behind the Scenes Video

Go behind the scenes with part of the Hasbro Transformers design team and get some insights into the new toy line for Transformers: Age of Extinction where they discuss balancing…

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Transformers: Age of Extinction Preview – Optimus Prime

On my third and final preview post for the new Transformers: Age of Extinction toys, I bring you Leader Optimus Prime. You’ve already seen me dish about Drift, Slag and…

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