Rovio and Hasbro Team Up for Angry Birds Transformers

transformersThe next extension of the Angry Birds franchise was announced this morning – Angry Birds Transformers. This new extension of the brand is the product of the on-going partnership between Hasbro and Rovio. Not only will there be a new Angry Birds Transformers mobile game, but also consumer goods including a new Angry Birds Transformers TELEPOD toy line.

“We’re really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today. People are going to love it!”

“ANGRY BIRDS TRANSFORMERS provides fans worldwide with a fun, new story and characters and innovative ways, like our TELEPODS platform, for consumers to engage with the brand,” said John Frascotti, Chief Marketing Officer at Hasbro. “We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience.”

More news on the Angry Birds Transformers game and toys will be announced over the next few weeks. Bookmark transformers.angrybirds.com to stay up to date on the newest intel on the Autobirds and Deceptihogs.

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