New Video Posted Showing Unicron’s Complete Transformation

As the HASLAB funding period approaches it’s final days, our friends at Hasbro have sent over another video detailing Unicron’s complete transformation. In the video below you’ll see his massive…

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Sony Pictures Consumer Products Taps Hasbro As Global Master Toy Licensee for Ghostbusters

 Today, Sony Pictures Consumer Products announced that Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, has been named the master toy licensee for Ghostbusters worldwide. Under the terms of the agreement,…

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shopDisney To Offer Repackaged Sith Trooper at D23 Expo, Wider Availability to Follow

Hasbro today shared the news that a repackaged version of the SDCC Exclusive Star Wars: The Black Series 6-Inch Sith Trooper Figure will be available for purchase at D23 via shopDisney. Following…

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Hasbro Releases New Details On Unicron

Haslab’s Unicron continues it’s march to 8000 backers and Hasbro has sent over new video detailing Unicron’s massive robot mode. You can check out the video below and find Unicron…

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See Unicron’s Transformation from Planet to Robot

The HasLab campaign for Unicron kicked off right around SDCC and is over a quarter of the way to funding (2242 of 8000 as of this post) the largest Transformers…

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New Studio Series Transformers Announced at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro made a splash with the announcement of several new Transformers Studio Series on the horizon. The…

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New Marvel Legends at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro was there as part of their “world tour”. During the Marvel Legends panel, two new figures…

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AwesomeToyBlog’s SDCC Transformers Interview

At SDCC I again had the opportunity to talk to John Warden – Hasbro’s Transformers Design Manager. In our chat we cover the long history of the brand and focus…

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Hasbro’s Star Wars SDCC Reveals

As it’s a movie year, most of the upcoming Star Wars plans are still underwraps, but at SDCC this year we still had a few new reveals which include the…

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Hasbro’s SDCC Unicron, G1, War For Cybertron: Siege and Holiday BotBots Transformers Display

Hasbro’s Transformers focus for SDCC can really be summed up with one word – UNICRON. Anchoring a corner of the booth, he was the highlight of all things Transformers at…

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Hasbro’s SDCC Marvel Legends In Booth Pics

Marvel Legends stole the show for Hasbro this year with a ton of new product revealed. The official pics have already been posted, but here are shots of the product…

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Hasbro’s Star Wars SDCC Reveals

STAR WARS GALAXY OF ADVENTURES 5-INCH Figure Assortment (HASBRO/Ages 4 years & up/Approx. Retail Price: Starting at $9.99/Available: Fall 2019) STAR WARS fans new and old can discover the exciting…

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All the Hasbro Marvel Legends Reveals from SDCC

Avengers Endgame Wave 3 – Available Fall 2019. Available for pre-order at Hasbro Pulse. MARVEL AVENGERS LEGENDS SERIES 6-INCH CAPTAIN AMERICA Figure MARVEL AVENGERS LEGENDS SERIES 6-INCH IRON MAN Mark…

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Wave 2 Power Rangers Lightning Collection Figures Revealed at SDCC

Hasbro released details and images of the second wave of their excellent Lightning Collection Power Rangers figures. Figures will retail for $19.99 and be available in the fall. The Lightning…

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Hasbro Recreates Marvel Comic Covers with Marvel Legends Figures

In celebration of 80 years of Marvel Comics, Hasbro has recreated some comic book covers featuring a variety of Marvel Legends figures from the new Marvel Legends 80th Anniversary line,…

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