Hasbro Celebrating ‘TRANSFORMERS DAY’ on Sept. 17th And Announces Studio Series Elita-1 Pre-Order

Fire up your Google Calendar and mark September 17th as a day that’s more than meets the eye! The Hasbro Team will celebrate TRANSFORMERS DAY on September 17th to honor the iconic franchise and it’s 40th anniversary. The day will be filled with exciting announcements and content for all TRANSFORMERS fans.

As you may be aware, September 17th is a foundational date in the Transformers history as the iconic three part mini-series “More than Meets the Eye” first aired starting on September 17, 1984.

But wait, there’s more!

Available to pre-order on TRANSFORMERS DAY (at 1PM EST) will be an all new Studio Series Deluxe Class Elita-1. Inspired by her appearance in the TRANSFORMERS ONE film, this 4.5-inch figure converts between robot and Cybertronian trike mode. Features articulated head, arms, and legs for action poses and comes with blaster and jetpack accessories that can attach to the figure. Check her out below!

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