New Studio Series Transformers Announced at Unboxing Toy Convention

This past weekend the Unboxing Toy Convention was held in Mexico City and Hasbro made a splash with the announcement of several new Transformers Studio Series on the horizon. The…

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Wave 4 of the Transformers Trading Card Game Announced

Today the 4th wave of the Transformers Trading Card Game was announced and it’s looking to bring a BIG Decepticon into the game – TRYPTICON. Everyone’s favorite dinosaur/city/spaceship thing is…

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AwesomeToyBlog’s SDCC Transformers Interview

At SDCC I again had the opportunity to talk to John Warden – Hasbro’s Transformers Design Manager. In our chat we cover the long history of the brand and focus…

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Hasbro’s SDCC Unicron, G1, War For Cybertron: Siege and Holiday BotBots Transformers Display

Hasbro’s Transformers focus for SDCC can really be summed up with one word – UNICRON. Anchoring a corner of the booth, he was the highlight of all things Transformers at…

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Hasbro Announces HASLAB Transformers Unicron

HASLAB, Hasbro’s crowd funding platform has one win under it’s belt with Jabba’s Sail Barge…and last week they annouced a project to bring Cookie Monster to homes everywhere. Today Hasbro…

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The Bold New Era of Transformers Expands with Monthly Galaxies Series

Beginning in September, IDW Publishing proudly builds upon the success of 2019’s bold new era of Transformers comic books with its first spin-off series: Transformers: Galaxies! Featuring story arcs that…

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Celebrate 35 Years of Transformers And Decode Hidden Cybertronian Message

Hasbro sent a mysterious Transformers box to the AwesomeToyBlog HQ…does it have a secret?

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Transformers Fan’s Choice Vote Now Underway

Exciting news TRANSFORMERS fans, the 2020 TRANSFORMERS WAR FOR CYBERTON Fan Vote is underway. This year fans of the brand get to increase the ranks of the Decepticons and choose between Gnaw, Runamuk, Needlenose…

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Bluefin Expands Flame Toys’ Transformer Model Line with Bumblebee and Megatron

Bluefin, a Bandai Namco group company and the leading North American distributor of toys, collectibles, and hobby merchandise from Japan and Asia, expands its line of Transformers products with a pair of stunning new…

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All New “More Than Meets the Eye” Video Spotlights One of Hasbro’s Own

In celebration of the 35th anniversary of the Transformers brand, Hasbro has been continuing their ‘More Than Meets the Eye’ video campaign. This campaign focuses on a person’s hidden talent,…

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35th Anniversary of TRANSFORMERS Franchise Kicks Off with #MoreThanMeetsTheEye Campaign

In honor of the 35th anniversary of the TRANSFORMERS franchise, Hasbro, Inc. (NASDAQ:HAS) today revealed a new brand campaign that celebrates how we’re all MORE THAN MEETS THE EYE. The…

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IDW Announces Second Printing of Transformers #1

IDW Publishing announces today that Transformers #1, the start of a bold new era of Transformers comic book continuity, has sold out at the distributor level. Due to its broad appeal, the swift sales of Transformers #1…

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Kabam’s Transformers: Forged To Fight Celebrates 2nd Anniversary

Today, Kabam is celebrating the second-year anniversary of its TRANSFORMERS-themed mobile fighting game Transformers: Forged to Fight with all new-updates and an anniversary video (found here) which lists the following amazing in-game stats:…

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Masterpiece Movie Series Jazz Now Available for Pre-Order

Fans of the 2007 Transformers movie will be thrilled to know that the next movie Masterpiece series Transformer is now available to pre-order from (AwesomeToyBlog sponsor) Entertainment Earth, BigBadToyStore, Diamond…

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Transformers: Rise of the Combiners Card Game Packs Available Now

The Transformers Trading Card Game continues to grow as its second set is in stores now. RISE OF THE COMBINERS sees the battlefield changed forever as the mighty, towering Combiners come…

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