Toy Fair 2016 – Hasbro’s Star Wars

We knew going into Toy Fair today that there would be no Rogue One toys revealed, yet fortunately there was still an ample amount of other Star Wars product to…

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Toy Fair 2016 – Hasbro’s Marvel Lines

This afternoon, Hasbro hosted the fan media for their annual Toy Fair event featuring presentations from each of the major brands. The Marvel presentation had a ton of new information,…

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Release Dates Announced for Next Three Transformers Movies

At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise….

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Hasbro Studios Announces Second Season for Transformers: Robots In Disguise

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that the  popular kids television series Transformers: Robots in Disguise will return for a second season…

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Video Spotlight: Unboxing Hasbro’s #ChooseDarkSide Box 3

I’m clearing out a few things from the end of last year, including unboxing of Hasbro #ChooseDarkSide box #3. I still had a cold at this point and I sound…

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Unboxing Hasbro’s 2nd #ChooseDarkSide Star Wars Box

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Titanic Transformers Teasers Ahead of Toy Fair

Earlier this week, Hasbro hosted a Google Hangout where they gave some early previews of a few items on the horizon. For the Robots in Disguise line all new minicons…

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Hasbro’s Pre-NYCC Marvel Reveals – Both 6″ and 3 3/4″

Of course the Marvel brand wasn’t left out of the Hasbro pre-NYCC party! The biggest news is a branding update for the 3 3/4″ figures, they’ll be joining the Marvel…

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Hasbro’s Pre-NYCC Star Wars Reveals

At their pre-NYCC party, Hasbro had a number of new Star Wars toys on display – including a number of new reveals for their Star Wars: The Force Awakens line….

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Hasbro Reveals Transformers TITAN WARS at NYCC Pre-Party

New York Comic Con is about to kick off and Hasbro held their annual night before party where they showcased and revealed a number of new toys. The Transformers brand…

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Bloomberg Business Interviews Star Wars Toy Designer Mark Boudreaux

I wouldn’t often write a post on AwesomeToyBlog about an interview on another site….but, Bloomberg Business has posted an interview with Kenner / Hasbro toy designer extraordinaire Mark Boudreaux. Mr….

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Walmart Becomes Exclusive Home to Star Wars: The Black Series 3 3/4″ Figures

Walmart and Hasbro, Inc. (NASDAQ: HAS) announced today that the retail giant will be the exclusive home of the fan-favorite STAR WARS: THE BLACK SERIES 3 3/4-inch toy line in the U.S….

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HASBRO Announces Force Friday Retailer Exclusives

Force Friday has kicked off and Hasbro has released details on a bunch of cool new retailer exclusives. Pictures don’t seem available for most of these yet, but the Amazon…

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Video Spotlight – Unbagging Hasbro’s Marvel 500

The Target near ‘real job’ did it’s aisle reset and I picked up a few packs of Hasbro’s new Marvel 500 line. Watch the video for more!

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SDCC 2015 – Hasbro Star Wars Interview

I’m nearing the end of my SDCC 2015 coverage (I promise) but still have two Hasbro interviews to share. The first of these is with Jeff Labovitz of Hasbro’s Star…

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