COLD SLITHER Announces NYC Show

Reigning Phoenix Music, in collaboration with Hasbro, a leading games, IP and toy company, is thrilled to announce that COLD SLITHER, the reimagined heavy metal menace inspired by the infamous…

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Walmart Features Hasbro Brands In Dedicated Island Displays

Hasbro, in partnership with Walmart, has launched dedicated product island displays featuring TRANSFORMERS, as well as premier collaboration brands, Star Wars™ and Marvel from Disney Consumer Products. Debuting in over 970…

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New Hasbro Marvel and Star Wars Products Unveiled at Fan Expo Canada 2025

During the Hasbro Panel at Fan Expo Canada 2025, brand team members announced the hottest new products based on Marvel and Star Wars™. The full list includes: (HASBRO | Ages 4 and…

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Marvel Legends Maximm Series Deadpool Revealed; Pre-Order August 26th

Today, Hasbro unveiled the MARVEL LEGENDS MAXIMUM SERIES DEADPOOL figure! The next epic figure in the Marvel Legends Maximum Series line is here – with an impressive 24 accessories, including an alternate…

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SDCC 2025 – Photos from Hasbro’s Star Wars Display & Press Breakfast

Direct from Hasbro’s SDCC booth (well and the press breakfast) the below gallery has photos of some newly announced figures from a Galaxy far, far away. Included are three new…

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SDCC 2025 – Hasbro Transformers Booth Photos

Hasbro’s SDCC panel focused on new reveals for early 2026, which made for an excellent preview of toys to come in their space on the exhibit hall floor. Below are…

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SDCC 2025 – Hasbro Marvel Legends Booth Photos

Below are pictures from Hasbro’s Marvel Legends display at SDCC 2025 with the new reveals including the Marvel Legends x Magic collaboration, the made-to-order Mephisto and good number of new…

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SDCC 2025 – Hasbro G. I. Joe Booth Photos

G. I. Joe Classified is one of my personal favorite current toy lines, so following the panel I headed to the booth and nabbed pics of the latest reveals. Check…

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BEYBLADE Unleashes New Innovations at SDCC with Stadium Reveals and Star Wars Collaboration

BEYBLADE launched its San Diego Comic-Con (SDCC) presence with a high-energy reveal of two brand-new, cutting-edge BEYBLADE X stadiums: the BX-32 Wide Beystadium and the BX-00 Double Xtreme Motorized Beystadium….

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Hasbro Brings the Hottest Brands to 2025 San Diego Comic-Con International

Hasbro, a leading games, IP and toy company, announces a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves…

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LEGO and Hasbro Announced LEGO Icons TRANSFORMERS Soundwave

Earlier this week, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted…

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Marvel Legends Spider-Man ‘Hellfire Gala’ Figure To Be Offered Exclusively at Walmart Collector Con

Today, Hasbro announced a new action figure coming to the popular Marvel Legends product line! The Marvel Legends Series Spider-Man Hellfire Gala Comics action figure is inspired by his runway-ready costume appearance…

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Hasbro Drops Sneak-Peek of Upcoming Animated YouTube Series TRANSFORMERS: CYBERWORLD

Hasbro released a new video clip for TRANSFORMERS: CYBERWORLD, a 36-episode CG-animated original series that will launch on the official TRANSFORMERS YouTube Channel on Saturday, July 12. The series plunges into the…

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DJ Furby is in the House; Brings New Furblets and Nano-mals

Today, Hasbro officially expanded its electronic interactive pets portfolio with the brand-new DJ FURBY and Nano-mals innovations! These toys encourage self-expression, creativity and interactive fun, taking play to new heights. Get ready to meet…

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New Products from ‘The Fantastic Four: First Steps’ Revealed Today by HASBRO: Thing Clobberin’ Fists and H.E.R.B.I.E.

Today, Hasbro revealed two new products inspired by the upcoming theatrical, Marvel Studios’ The Fantastic Four: First Steps! Fans can role play and save the day with MARVEL’S THE THING CLOBBERIN’ FX…

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