BEYBLADE X and TRANSFORMERS Join Forces for Special Anniversary Collab

In this morning’s Transformers Pulse Livestream an exciting and first-ever collaboration between the BEYBLADE and TRANSFORMERS brands was announced. Celebrating both the 40th anniversary of Transformers and the 25th anniversary…

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Celebrate BEYBLADE’s 25th Anniversary With the Official Reveal of BEYBLADE X & More

Today, on National BEYBLADE DAY, also known as 3-2-1 Day and the kick-off of BEYBLADE’s 25th Anniversary, Hasbro officially announced the release of Generation 4 BEYBLADE X products, including the all-new BEYBLADE X XTREME Battle…

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Hasbro Announces Continued Partnership With Takara Tomy and ADK Emotions NY to Launch BEYBLADE X in 2024

 Hasbro, Inc (NASDAQ:HAS), a leading toy and game company, announces that it has renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products….

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