G.I. Joe Comes to Blocksworld

Linden LabĀ®, best known as the creator of the virtual world Second LifeĀ®, and Hasbro, Inc., today announced that the iconic G.I. JOE brand will be coming to Blocksworld, the…

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Unboxing Marvel 3 3/4″ Infinite Series Wave 5

Another video! Enjoy.

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Toy Fair 2015 – Hasbro’s Transformers Press Pics

Hasbro’s Transformers display can really be summed up in one word – Devastator. Sure there were other toys there, but the big green guy really stole the show. The gallery…

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Toy Fair 2015 – Hasbro’s Star Wars Press Pics

We’re in the final dash of Toy Fair pics and we’re going to wrap things up with Hasbro’s official press pictures. With Episode 7 on the way later in the…

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Toy Fair 2015 – Hasbro’s Press Pics Marvel

We’re in the final dash of Toy Fair pics and we’re going to wrap things up with Hasbro’s official press pictures. Now it’s Marvel’s time to shine as Hasbro’s Marvel…

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Toy Fair 2015 – Hasbro’s Jurassic World Press Pics

We’re in the final dash of Toy Fair pics and we’re going to wrap things up with Hasbro’s official press pictures. Up first are their toys in support of this…

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Preview the Upcoming Transformers: Robots in Disguise Exhibit at The Children’s Museum of Indianapolis

Thanks to our pals at Hasbro and the social media team at The Children’s Museum of Indianapolis, we’ve got a preview of the upcoming Transformers: Robots in Disguise exhibit. This…

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Toy Fair 2015 – Hasbro’s Hero Mashers, Rebelle and Hero Mashers

Of course, not everything in the Hasbro showroom fits under the Star Wars, Marvel, or Transformers brand. This gallery has just a few of the other properties on display including…

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Toy Fair 2015 – Hasbro’s Transformers

Not that it was a competition, but if it had been, the Transformers brand would have been the winner of the Hasbro Collector’s event today. New reveals included an all…

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Toy Fair 2015 – Hasbro’s Star Wars

The Star Wars section of Hasbro’s showroom was a little smaller than in previous years. There are, of course, still several fun new additions to the Star Wars toy line….

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Toy Fair 2015 – Hasbro’s Marvel

A huge part of the Hasbro Toy Fair event today was the upcoming Marvel toys. With an active entertainment slate, there’s a ton of product making it’s way to shelves…

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Toy Fair 2015 – Hasbro’s Jurrassic World

As we’re set to return to Jurrassic Park, Hasbro is returning to making some dino-tastic toys. This time around, they’re not sticking to just figures – the line includes plush,…

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TRANSFORMERS: Robots in Disguise Special Primetime Premiere Airs Saturday, March 14 on Cartoon Network

Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6 p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic franchise features…

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Entertainment Earth Offers Exclusive Avengers Titan Iron Man and Hawk Eye

Hasbro’s 12 inch Titan Hero line of figures have been a constant presence in toy aisles the past few years. For the new Avengers figures, they are getting an electronic…

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“Fan Built Combiner” Poll Launching Via TRANSFORMERS APP

One of the ways the Transformers’ 30th anniversary was celebrated was with the “Fan Built Bot” poll which resulted in the creation of an all-new Autobot – “Windblade”. This year…

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