Target Celebrates 40 Years of Transformers with Target Exclusive Optimus Prime and Bullseye. Pre-Orders Open Tomorrow

Today, Hasbro unveiled a special collaboration between TRANSFORMERS and top retailer Target – the TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE product! The exclusive collab features the iconic robot leader of the Autobots that transforms into a Target delivery truck. It also comes with an Autobot Bullseye figure that converts from dog mode to a mailer package inspired by the beloved Target icon. Fans can pre-order this new collab product beginning Thursday, March 14 at 9 AM EST exclusively on (link will be live tomorrow). This Target exclusive Optimus Prime should ship and be available this summer.

This Optimus Prime collab action figure is part of Target’s month-long celebration to honor TRANSFORMERS’ 40th Anniversary, with exclusive product reveals and pre-orders scheduled weekly in March. Fans can tune-in to Hasbro Pulse’s fanstream on YouTube every Thursday at 11:00 AM EST in March for the latest product reveals and pre-order them at Target’s The Collector Spot, the premier destination for TRANSFORMERS 40th Anniversary products.

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