Watchmaker Kross Studio created a stir once again with the announcement of a new partnership, now aligning with Hasbro, a toy and game company. Kross Studio CEO Marco Tedeschi announced the news on June 13 at the Las Vegas Licensing Expo, where the first fruit of that partnership was revealed: a 10-piece limited collector’s set inspired by the global powerhouse Transformers franchise and its new film Transformers: Rise of the Beasts.
“The Transformers franchise has delivered action-packed entertainment on the big screen for over 15 years, and every new adventure deserves a special moment,” said Tom Warner, GM and SVP of Action Brands at Hasbro. “To celebrate the new Transformers: Rise of the Beasts film, we sought to create something truly remarkable. That’s why we collaborated with Kross Studio on an exquisite, bespoke offering of handcrafted timepieces that are sure to delight our loyal fans and collectors, alike.”
With the introduction of the Transformers: Rise of the Beasts Collector Set – in official collaboration with Hasbro – Kross solidifies its position as a leader in this space and the only manufacturer to create luxury collector sets consisting of high-end timepieces and functional sculptures inspired by pop culture icons. News of the Hasbro partnership follows the Swiss manufacturer’s recent and ongoing collaborations with Lucasfilm and Warner Bros. Discovery.
Remarking on the brand’s new Hasbro partnership, Marco Tedeschi, CEO and Creative Director of Kross Studio, said: “We are proud to continue our track record of forging alliances with the entertainment industry’s biggest leaders and to continue delivering rare and engaging collectibles that unite the world of horology and pop culture like never before.”
Transformers: Rise of the Beasts Collector Sets (98’000 CHF) will be available at kross-studio.com, or through official partners and select authorized retailers.
