As the release date of “Star Wars: Episode VII – The Force Awakens” approached, Target has launched a new campaign – “Share The Force”. This campaign will be the first digital collection of Star Wars memories. The collection, which will include celebrity fans Minka Kelly, Chris Hardwick and Bobby Moynihan, will go on to be archived at Lucasfilm – becoming an everlasting example of how we’re all connected by the force.
The “Share the Force” website offers an interactive and shareable way for fans to find their place in the Star Wars galaxy by including their personal memories, resulting in a collection that will span generations, cultures and continents. Starting today, fans can submit their memories (either photo or story) at ShareTheForce.Target.com to transform their memory with a Star Wars hologram treatment and receive their own galactic coordinates pointing to their permanent place in the galaxy.
Take a tour of the “Share the Force” experience here.