Lego Friends

Toy Fair 2012 – Lego Collector’s Event

Lego held their annual Toy Fair Collector’s Event this morning, giving the media their first look at the 2012 product this morning – and providing breakfast! Highlights of the event were the reveals of both the ‘Lord of the Rings’ and the Marvel sets. Also debuting at the show were the ‘Monster Hunter’ sets – some great minifigs in these sets.

Not pictured, but included in the press guide – the Lego Architecture line is continuing into 2012 with releases pending of Big Ben, the Sydney Opera house and the Namdaemun Gate. When I get back to Phoenix, I’ll post images of those sets – but very glad to see Architecture continuing another year.

Check out the gallery below for tons of Lego goodness.

Pair of Lego announcements

Lego has gotten fans and collectors talking this week with two announcements of new product lines.  Earlier this week, Lego announced their “Lego Friends” line.  Targeted at young girl, this line features revamped – almost Polly Pocket-esque – mini-figures and lots of pink, blue and purple bricks.  Of course geeks of all flavors are up in arms about gender stereotyping and other things, so I’ll let google be your friend on this one.  For some images of the sets and figures, check this out.

Today’s announcement focused on the addition of the ‘Lord of the Rings’ and ‘The Hobbit’ to Lego’s list of licensed properties. I’d expect these sets to be on display at Toy Fair in February with a global launch in June 2012.  You can read the full press release here.

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