The PLAY-DOH Barbie Collab Has Launched
This year’s most stylish, imaginative DOH-ified, licensed collaboration is officially here! Now available, the PLAY-DOH Barbie suite of products features Barbie dolls, PLAY-DOH compound, special pattern molds, DOH sheets, accessories packs and…
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Hasbro Announces Debut of TRANSFORMERS: CYBERWORLD
Hasbro, a leading games, IP and toy company, announced the upcoming 36-episode CG-animated original series, TRANSFORMERS: CYBERWORLD, will debut on the official TRANSFORMERS YouTube Channel on July 12. TRANSFORMERS: CYBERWORLD is a high-energy CG animated…
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Fantastic Four and NEw Gamerverse Marvel Legends Revealed During Pulse Livestream
Today, Hasbro Pulse Marvel Legends Fanstream highlighted the first wave of Hasbro toys inspired by the highly anticipated film Marvel Studios’ The Fantastic Four: First Steps. The initial wave will include…
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Hasbro Wins at the Licensing International Excellence Awards
On May 19, 2025, ahead of Las Vegas Licensing Expo, Licensing International unveiled the winners of its Global Excellence Awards, including one win for Hasbro, a leading games, IP and toy…
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Hasbro Returns to Las Vegas Licensing Expo 2025 with Big Reveals, Milestone Moments and Dynamic Collaborations
Hasbro is back at Las Vegas Licensing Expo (May 20-22, 2025) with buzzworthy announcements, franchise-defining and dynamic new global collaborations across its beloved portfolio. With over 1,500 licensees worldwide and a franchise-first strategy driving momentum,…
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Get the New Monopoly App Banking Game for Kids—Now Available
Today, Hasbro expands its MONOPOLY portfolio with the all-new MONOPOLY App Banking Board game, available now on Amazon! With digital banking, mini-games, and AR features, there’s no cash, no counting—just tap, scan,…
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Go Go POWER RANGERS! Hasbro Debuts All-New Shorts Series “Mighty Morphin Minute”
Hasbro has launched a brand new short-form series, Mighty Morphin Minute,based on the beloved classic POWER RANGERS show! Mighty Morphin Minute, preseneted on the Power Rangers Official YouTube channel are bite-sized episodes that both…
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WILDER® and HASBRO® Announce New Line of NERF TARGETS AND BATTLE ACCESSORIES Launching July 2025
Wilder®, a leader in innovative play experiences, and HASBRO, a leading games, IP and toy company, are excited to unveil their newest collaboration: NERF® Battle Play Experience Targets and Accessories…
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Hasbro and the NFL Unite for Epic Collaboration Introducing TRANSFORMERS Converting NFL Helmets
Hasbro, a leading games, IP and toy company, today announced a special collaboration line with the National Football League (NFL) for a first-of-its-kind lineup of TRANSFORMERS x NFL action figures. The first wave of officially licensed…
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Marvel Legends Pulse Fanstream Wrap-Up: Thunderbolts, Weapon X, Mystique, She-Hulk and More Coming to Pre-Order Soon
Hasbro kicks off the month of April with the hottest new product reveals for the popular Marvel Legends Series line! Today’s Hasbro Pulse Marvel Legends Fanstream featured new action figures that fans…
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Hasbro, Robosen, and Volkswagen Debut TRANSFORMERS Bumblebee Auto-Converting Robot
Robosen Robotics Innovation, Inc – the leading innovator in the field of consumer entertainment robotics, in collaboration with leading games, IP and toy company Hasbro is proud to debut the TRANSFORMERS…
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G. I. Joe Classified Reveals from Toy Fair Available To Pre-Order Now
If you liked those new Joes from Toy Fair – head over to Hasbro Pulse and pick them up now…
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Toy Fair 2025 – Hasbro’s Star Wars
It wouldn’t be toy fair without new Star Wars toys from Hasbro. Much like G. I. Joe, most of the “new” product were items where renders have been seen before…
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Toy Fair 2025: Hasbro’s Marvel Legends
Up next is the Marvel Legends on display at Hasbro’s showroom at Toy Fair. Most of this prouduct was previously announced, except for the role play Doom helmet, however this…
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Toy Fair 2025 – Hasbro Transformers
This evening, I had the chance to attend Hasbro’s press event for toy fair. This post collects all the Transformers news and pics from the showroom. The highlights of the…
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