New Transformers: Combiner Wars Photos from Botcon

Botcon is this weekend and the Hasbro panel was today. Fans of the Combiner Wars toy line are in for a treat, as some incredible toys were revealed today. I’ve…

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New Transformers: Robots In Disguise Reveals from Botcon

It’s Botcon weekend and today Hasbro had their panel where they preview upcoming toys. There was some huge news for fans of Combiner Wars – but first let’s look at…

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Hasbro’s Ant-Man SDCC Exclusives Revealed

Earlier this morning, Yahoo! Movies revealed the details on two more Hasbro SDCC exclusives – both focused on the upcoming Ant-Man movie. The first is a 0.75″ Ant-Man mini-figure. This…

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Official Images and Description of Star Wars: The Force Awakens Black Series SDCC Exclusive from Hasbro

Just a follow on to yesterday’s news of the Hasbro SDCC exlcusive Star Wars: The Force Awakens exclusive First Order Trooper, here is the official description and a few more…

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Hasbro’s Star Wars: The Force Awakens SDCC Exclusive Revealed by EW – New Lego and Hot Wheels too!

Since Star Wars is near the center of the AwesomeToyBlog bullseye, it seems fitting that Entertainment Weekly dropped the scoop on some upcoming Star Wars: The Force Awakens merchandise including…

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Hasbro’s SDCC Exclusive “Combiner Hunters” Set Revealed

In addition to the SDCC exclusive Devastator set revealed a few weeks ago, Hasbro took to IGN to share their second SDCC exclusive box set – a set of 3…

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Hasbro Reveals SDCC Exclusive Marvel Legends Dr. Strange ‘Book of Vishanti’ Set

USA Today got the scoop on Hasbro’s Marvel Legends SDCC exclusive – a set of 5 figures packaged in Dr. Strange’s Book of Vishanti. The five figures included in the…

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3rd Round of Cancer Charity Toy Auctions Now Live

Super PR-guru Joe Moscone is auctioning off a bunch of the collectibles he obtained while working at Hunter PR, managing the publicity for Hasbro’s boy toy brands. All the proceeds…

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Transfomers May Mayhem Has Arrived

Hasbro Inc. will showcase the figures from its iconic TRANSFORMERS brand though MAY MAYHEM, a new fan initiative spotlighting the hot new TRANSFORMERS GENERATIONS: COMBINER WARS line. MAY MAYHEM kicks…

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Tons of Previous Hasbro Exclusives Being Auctioned for Charity

One of the best parts of running a website is that you meet a ton of people. Among those I’ve met, Joe Moscone’s one of the best! I worked with…

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Hasbro Teams Up with Vimeo For Digital Streaming of Classic Animation

Vimeo and Hasbro Studios have teamed up to offer digital collections of your favorite Hasbro classic animated series. Offering a wide range of series, including  Transformers: Generation 1and Jem, Vimeo On…

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Time-Lapse Of Star Wars Celebration Cloud City Diorama Build

One of the most action figure centric activities at last week’s Star Wars Celebration was Frank D’iorio’s Cloud City diorama build hosted at the Hasbro booth. Constructed over the course…

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Who Do You Want in the Transformers Hall of Fame?

Each year Hasbro asks fans for help with their inductees to the Transformers Hall of Fame. For the first time since 2010, we’re being asked to nominate for three different…

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Figure Spotlight – Marvel Legends Captain America

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Latest Video – Unboxing Marvel Legend’s 2015 Avengers Wave 2

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