Toy Fair 2016 – Official Hasbro Marvel Images

You’ve seen my shots from the Hasbro showroom floor, but now here’s your chance to see all the new Hasbro Marvl toys in their official glamour shots glory. From 12″…

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Toy Fair 2016 – Hasbro’s Jurasic World – Dino Hybrids

A huge hit in 2015, Hasbro is staying in the Juarasic World in 2016! With an all new “dino hybrid” theme – brand new (and colorful) dinosaurs are set to…

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Toy Fair 2016 – Hasbro’s Official Star Wars Images

You’ve seen my shots of the new toys at Toy Fair – now gaze upon the official images from the latest and greatest Star Wars toys from Hasbro. Featured are…

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Toy Fair – Hasbro’s Transformers Brand Panel

Kicking off Hasbro’s brand presentations today were the Transformers. Starting with the Titan class winner Trypticon, the brand team then covered Robots In Disguise and the latest in Generations toys….

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Toy Fair 2016 – Hasbro’s Star Wars

We knew going into Toy Fair today that there would be no Rogue One toys revealed, yet fortunately there was still an ample amount of other Star Wars product to…

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Toy Fair 2016 – Hasbro’s Marvel Lines

This afternoon, Hasbro hosted the fan media for their annual Toy Fair event featuring presentations from each of the major brands. The Marvel presentation had a ton of new information,…

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Release Dates Announced for Next Three Transformers Movies

At Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise….

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Hasbro Studios Announces Second Season for Transformers: Robots In Disguise

Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that the  popular kids television series Transformers: Robots in Disguise will return for a second season…

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Video Spotlight: Unboxing Hasbro’s #ChooseDarkSide Box 3

I’m clearing out a few things from the end of last year, including unboxing of Hasbro #ChooseDarkSide box #3. I still had a cold at this point and I sound…

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Unboxing Hasbro’s 2nd #ChooseDarkSide Star Wars Box

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Titanic Transformers Teasers Ahead of Toy Fair

Earlier this week, Hasbro hosted a Google Hangout where they gave some early previews of a few items on the horizon. For the Robots in Disguise line all new minicons…

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Hasbro’s Pre-NYCC Marvel Reveals – Both 6″ and 3 3/4″

Of course the Marvel brand wasn’t left out of the Hasbro pre-NYCC party! The biggest news is a branding update for the 3 3/4″ figures, they’ll be joining the Marvel…

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Hasbro’s Pre-NYCC Star Wars Reveals

At their pre-NYCC party, Hasbro had a number of new Star Wars toys on display – including a number of new reveals for their Star Wars: The Force Awakens line….

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Hasbro Reveals Transformers TITAN WARS at NYCC Pre-Party

New York Comic Con is about to kick off and Hasbro held their annual night before party where they showcased and revealed a number of new toys. The Transformers brand…

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Bloomberg Business Interviews Star Wars Toy Designer Mark Boudreaux

I wouldn’t often write a post on AwesomeToyBlog about an interview on another site….but, Bloomberg Business has posted an interview with Kenner / Hasbro toy designer extraordinaire Mark Boudreaux. Mr….

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