Mattel Celebrates the Power of Sun-Man
Earlier this month Mattel released Sun-Man to the world and to celebrate him joining He-Man and the Masters of the Universe, Mattel has produced a video that show the importance…
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Mattel Debuts Official Trailer and Details for Second Season of He-Man and the Masters of the Universe
The second season of Netflix’s He-Man and the Masters of the Universe CG animated series kicks off on Thursday, March 3rd. Produced by Mattel Television, the synopsis for the season…
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He-Man and the Masters of the Universe Introduces the ‘Rulers of the Sun’
Mattel, Inc. (NASDAQ: MAT) announced today that the Rulers of the Sun, with its multicultural Black, Latino and Asian characters, will be joining the Masters of the Universe Origins™ line…
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Mattel Announces Licensing Agreement for Disney and Pixar’s Upcoming Feature “Lightyear”
Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a licensing agreement for Disney and Pixar’s “Lightyear,” the origin story of “Toy Story’s” Buzz Lightyear. Through the agreement,…
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Mattel Creations Comic-Con@Home Panel Details
Comic-Con@Home kicks off today and Mattel sent over details of their four panels which kick off tomorrow July 23rd. They are showcasing a packed lineup of panels featuring WWE Superstars and…
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Mattel Announces MOTU SDCC@Home Exclusives
Mattel’s week of SDCC@Home exclusives continued today with three reveals of new Masters of the Universe products. All three of these will be available from the Mattel Creations site on…
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Mattel Announces Hot Wheels SDCC@Home Exclusives
Mattel continues to reveal their SDCC@Home exclusives today hitting three Hot Wheels releases, all of which will become available on Thursday, July 22nd at 9AM PST (12PM EST). They will…
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Mattel Reveals SDCC@Home Exclusive from Pixar’s Up
Today’s SDCC@Home reveal from Mattel is the Pixar UP: Kevin & Babies Pack. This special collectors’ pack is a real find for Pixar fans & collectors of all ages –…
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Second Mattel Exclusive for SDCC@Home Revealed
Mattel has revealed their second exclusive for SDCC@Home, which will become available for purchase Thursday, July 22nd at 9AM PST (12PM EST) on Mattel Creations. Today’s reveal is a 3…
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Mattel Kicks Off SDCC@Home Exclusive Reveals with WWE Sgt. Slaughter
Mattel is kicking off San Diego Comic-con@Home with the reveals of the exclusive products they’re offering starting July 22nd at 9am PST (12pm EST) on Mattel Creations. Today’s reveal is…
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Diamond Select Toys Gives a Glimpse Into Things To Come This Fall
It’s almost spring, which means… it’s time for a Fall Preview! The new Previews catalog for March hits stores next week, and in it you’ll find ten new items from…
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Entertainment Earth Offers SDCC Exclusive WWE Elite Mr. T Figure
Entertainment Earth today announced their latest SDCC@Home exclusive – a Mattel WWE Elite series Mr. T figure. A wrestling staple in the ’80s (it was the WWF then), Mr. T…
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Mattel Celebrates ‘Star Wars Day’ with New Star Wars Barbies
Last fall, Mattel’s first series of Star Wars inspired Barbie dolls were released. The Star Wars x Barbie series take an iconic Star Wars character and gives them a high-fashion…
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Mattel’s SDCC WWE Reveals and New Ghostbusters and MOTU Crossovers
I’m not much of a wrestler fan, and don’t follow the figures too closely…but Mattel was super accomodating at SDCC and clearly labeled the new WWE figures, so I snapped…
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Mattel’s Marvel Barbies from SDCC
I don’t post a lot of Barbies here on AwesomeToyBlog, but this surprise from the Mattel booth is more than worthy of the crossover. On display they had a collection…
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