Video Spotlight: Unboxing Hasbro’s #ChooseDarkSide Box 3

I’m clearing out a few things from the end of last year, including unboxing of Hasbro #ChooseDarkSide box #3. I still had a cold at this point and I sound…

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Congratulations to Trypticon for Winning the 2017 Titan Fan’s Choice Vote

Congratulations are due to everyone’s favorite Decepticon city-dinosaur Typticon as he was the grand winner during Hasbro’s fan choice vote to chose the 2017 Titan class Transformer. Trypticon will be…

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Unboxing Hasbro’s 2nd #ChooseDarkSide Star Wars Box

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Titanic Transformers Teasers Ahead of Toy Fair

Earlier this week, Hasbro hosted a Google Hangout where they gave some early previews of a few items on the horizon. For the Robots in Disguise line all new minicons…

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Hasbro’s Pre-NYCC Marvel Reveals – Both 6″ and 3 3/4″

Of course the Marvel brand wasn’t left out of the Hasbro pre-NYCC party! The biggest news is a branding update for the 3 3/4″ figures, they’ll be joining the Marvel…

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Hasbro’s Pre-NYCC Star Wars Reveals

At their pre-NYCC party, Hasbro had a number of new Star Wars toys on display – including a number of new reveals for their Star Wars: The Force Awakens line….

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Bloomberg Business Interviews Star Wars Toy Designer Mark Boudreaux

I wouldn’t often write a post on AwesomeToyBlog about an interview on another site….but, Bloomberg Business has posted an interview with Kenner / Hasbro toy designer extraordinaire Mark Boudreaux. Mr….

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Walmart Becomes Exclusive Home to Star Wars: The Black Series 3 3/4″ Figures

Walmart and Hasbro, Inc. (NASDAQ: HAS) announced today that the retail giant will be the exclusive home of the fan-favorite STAR WARS: THE BLACK SERIES 3 3/4-inch toy line in the U.S….

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HASBRO Announces Force Friday Retailer Exclusives

Force Friday has kicked off and Hasbro has released details on a bunch of cool new retailer exclusives. Pictures don’t seem available for most of these yet, but the Amazon…

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Hasbro Reveals First Force Friday Toys During Global Unboxing

The Global Unboxing of Force Friday items continues on youtube and we now have official pics from Hasbro of their first toys revealed during this livestream. Keep reading for official…

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SDCC 2015 – Hasbro Star Wars Interview

I’m nearing the end of my SDCC 2015 coverage (I promise) but still have two Hasbro interviews to share. The first of these is with Jeff Labovitz of Hasbro’s Star…

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SDCC 2015 – Hasbro’s Marvel Team Interview

During SDCC I had the opportunity to talk to Dwight Stall and Mike Breslin of Hasbro’s Marvel team. We discussed the future of 3 3/4″ Marvel figures, balancing comic vs….

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SDCC 2015 – Hasbro’s Marvel Panel and Booth Updates

Hasbro’s Marvel panel was on Saturday and the center’s wi-fi was not cooperating, so I apologize for this post being so late. In addition to the info from the panel,…

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SDCC 2015: Hasbro’s Transformers Display

Following the Transformers panels today, I spent some time in the Hasbro booth photographing the upcoming and newly announced Transfomers in the cases. Based on the amount of product available,…

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SDCC 2015: New Marvel Legends at Hasbro Media Breakfast

Hasbro hosted a breakfast this morning for the fan press and they took the opportunit to show off a few new Marvel Legends toys. The Marvel panel will be held…

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