Toy Fair 2025 – Incredible Group – The Most Amazing ‘Squishees’ You’ll Ever Squish

This is a bit of a departure from the usual AwesomeToyBlog fare – but for awhile now the ‘squishees’ by Incredible Group have been on my radar and I had…

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Toy Fair 2025- Spin Master: DC, Playstation, How To Train Your Dragon

Spin Master has a ton of product across many different categories of toys. For my toy fair coverage, I’ve stuck mostly to their DC, Playstation and their new How to…

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Toy Fair 2025 – Hasbro’s Star Wars

It wouldn’t be toy fair without new Star Wars toys from Hasbro. Much like G. I. Joe, most of the “new” product were items where renders have been seen before…

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Toy Fair 2025 – Yolopark

I’ve seen the growing popularity of the Yolopark Transformers model kits and knew it was a booth that I needed to check out at toy fair. The kits included G1…

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Toy Fair 2025 – Nacelle – The Expanse, Star Trek, Cowboys of Moo Mesa and More

Following on their releaunch of Sectaurs and Roboforce toys, Nacelle returned to Toy Fair this year with a few new properties in hand – Star Trek and Cowboys of Moo…

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Toy Fair 2025 – Super7

One of my first stops at toy fair was Super7’s space on the exhibit hall floor. As always their offerings of collector leaning products are sure to satisfy a wide…

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Toy Fair 2025 – The Loyal Subjects and the Return of M.A.S.K., Jem and More

The Loyal Subjects had a fair amount of buzz going into toy fair with the news of their M.A.S.K. relaunch hitting just before the show. Also their new Jem dolls…

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Toy Fair 2025: Hasbro’s Marvel Legends

Up next is the Marvel Legends on display at Hasbro’s showroom at Toy Fair. Most of this prouduct was previously announced, except for the role play Doom helmet, however this…

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Toy Fair 2025 – Hasbro Transformers

This evening, I had the chance to attend Hasbro’s press event for toy fair. This post collects all the Transformers news and pics from the showroom. The highlights of the…

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Toy Fair 2025 – Hasbro’s G. I. Joe Classified

As part of my Toy Fair activities, I had the opportunity to visit Hasbro’s showroom filled with new toys. This post collects all the pictures I took of the G….

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Master Replicas and Paramount Consumer Products Announce New Series of Star Trek Books & Models

Master Replicas, under license from Paramount Consumer Products, is delighted to announce the Star Trek Starships Library, a new series of reference books and 4” to 5” long model ships. The collection will launch…

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Mattel Announces Club Grayskull

Available now on Mattel Creations, Club Grayskull is a digital membership that promises member-only items, first access to public sales, behind the scenes news and information and the ability to…

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Mattel Regains DC Toy License in 2026

News hit today, via the LA Times, that Mattel has regained the DC Toy license starting in 2026. While there’s been no official word from McFarlane Toys or Spin Master,…

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Fanhome Re-Opens Star Trek Starship Subscriptions and Offers Individual Purchases

Fanhome, the leading producer of subscription-based collections, has reopened new subscriptions for its popular line of die-cast Star Trek starships. Additionally, single orders for select individual starships that have been…

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Playmates Toys to debut new Mighty Morphin Power Rangers: Re-Ignition at Toy Fair

It’s Morphin Time! Playmates Toys will reveal a wide range of Mighty Morphin Power Rangers: Re-Ignition action figures, accessories, role-play toys and collectibles for the first time at the North American International…

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