Lego has launched a site in advance of the upcoming collectible mini-figs line. The site features images of all 16 figures in the 1st series, bios for the characters and download, and games. Its nice to see them put the effort into these figures. From the bios page, here is their summary of the entire collection:
Each minifigure comes in a sealed “mystery” bag, so you never know which minifigure you might get. And each minifigure has its own special accessories, display plate and collector’s leaflet. Inspired by movies, sports, history and just everyday life, this collection includes: Demolition Dummy, Forestman, Cowboy, Super Wrestler, Zombie, Ninja, Cheerleader, Skater, Tribal Hunter, Circus Clown, Magician, Deep Sea Diver, Robot, Nurse, Caveman, and Spaceman.
You can view the Lego minifigs website here.