While toy fair is primarily about action figures personally, there are a few other favorite booths that get my attention every year and among them is the Incredible Group with their squishee toys. In fact, there’s always one at arm’s length when I’m home as they’re great for squishing during long meetings. This year they’re introducing a number of new licensed food based toys including an Oscar Meyer hot dog (thankfully unscented), Kraft Mac & Cheese (also unscented), Jello, Hershey’s products, Kool-Aid and more. Check out both their licensed and unlicensed sensory toys in the gallery below.
