The PLAY-DOH Barbie Collab Has Launched

This year’s most stylish, imaginative DOH-ified, licensed collaboration is officially here! Now available, the PLAY-DOH Barbie suite of products features Barbie dolls, PLAY-DOH compound, special pattern molds, DOH sheets, accessories packs and more, making it easy and fun to make fashionable PLAY-DOH Barbie clothing, accessories and even hairstyles!

PLAY-DOH Kids Can Dream It, Design It…and bring their stylish imaginations to life through PLAY-DOH fashions featuring Barbie dolls, PLAY-DOH compound, special fashion-making tools and molds, new PLAY-DOH Pattern Sheets, and more.

The debut PLAY-DOH Barbie line features an assortment of playsets, dolls and pattern packs listed below. These are available exclusively at Target beginning June 1 and most retailers in August 2025.

Also, available from Amazon beginning June 1:

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