This morning, Hasbro revealed the Transformers: Rise of the Beasts Command & Convert Animatronic Optimus Primal, inspired by the character in the upcoming film! This new electronic toy is available now on Hasbro Pulse and Amazon.com. Standing over a foot tall, Optimus Primal automatically converts between robot and gorilla modes at the sound of your voice. In addition to the self-conversion, there are more than 100 sound and motion combination that are voice or button activated. Features realistic molded fur details and comes with 2 attachable sword accessories. This animatronical Primal is priced at $124.99 and batteries are not included.