Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, and Mills Entertainment, a leading producer and promoter of branded live entertainment, today announced a deal to launch MY LITTLE PONY LIVE. In its first original touring production in North America, the all-new musical, inspired by the brand’s signature themes of friendship and magic, will feature the beloved pony characters affectionately called “the Mane Six”—Twilight Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack and Rainbow Dash.
Also included in the lineup is Spike the Dragon, also known as Twilight Sparkle’s number one assistant and the seventh main character from the hugely successful My Little Pony: Friendship is Magic television series, which is currently airing its ninth season.
Set to launch March 2020, full tour dates and details will be announced in August 2019. Audiences can sign up now for exclusive tour updates and ticket notifications, at the official tour website, www.mylittleponylive.com. Tickets will be available to the general public beginning in August.
Debuting an original story and new songs, the eye-popping, sensation-filledmusical extends a first-ever opportunity to generations of fans across the country who will delight in experiencing what promises to be a dazzling live celebration of all things MY LITTLE PONY. MY LITTLE PONY LIVE will take audiences on an unforgettable journey to Equestria, complete with exciting new adventures, unexpected magic, as well as humor and heartwarming moments reinforcing the power of friendship.
“We’re thrilled to work with Mills Entertainment to bring MY LITTLE PONY and the magic of friendship to life in a whole new way,” said Samantha Lomow, President, Hasbro Entertainment Brands. “Mills Entertainment has produced some of the most exciting stage shows with a variety of brands, and we can’t wait for fans to experience MY LITTLE PONY LIVE.”
The show is being developed primarily for a family audience, as the MY LITTLE PONY fan demographic carries strong affinity across multiple generations. With inclusivity as a core pillar of the brand resonating with consumers, audience-goers of all ages are expected to attend.
“Having expanded from a consumer products brand in its early days to a powerful entertainment player, MY LITTLE PONY is an iconic brand that has touched people everywhere. We’re proud to partner with Hasbro to bring the live show to fans across the country,” says Michael Mills, CEO of Mills Entertainment.
MY LITTLE PONY is one of the most globally recognizable brands with a presence in more than 193 markets worldwide, including omni-screen entertainment and all major consumer products categories. For more than 35 years, the MY LITTLE PONY franchise has become a significant part of pop culture transcending both age and gender, allowing for amplified engagement with a broad spectrum of fans with socially relevant messages of acceptance and friendship. The brand has multi-generational appeal from kids to moms who grew up with MY LITTLE PONY, as well as trendy tweens and teens.
MY LITTLE PONY LIVE is a creative collaboration between Hasbro and Mills Entertainment.
For more information, please visit the MY LITTLE PONY LIVE tour website at www.mylittleponylive.com.