Global sports brand PUMA and Hasbro Inc. officially unveil the exclusive Transformers-themed collection. Since first capturing our sci-fi imagination in 1984, Transformers have transcended generations, becoming a global pop-culture phenomenon. The PUMA x TRANSFORMERS capsule range celebrates the two iconic Autobots, Bumblebee and Optimus Prime, their super powers and remarkable built, reimagined into PUMA’s latest RS-X silhouette.
This season, PUMA launches the RS-X sneaker, a reboot of the RS-0 which was built on the classic 80’s Running System (RS) line. Pushing boundaries in futuristic design with retro vibes, PUMA extends their RS range by partnering with exciting brands that take reinvention to the extreme, from the toy, television, telecommunication and motoring worlds. With its bulky design, bold color palette and material mixes, RS-X TRANSFORMERS pushes reinvention further and explores collectibles in and beyond the sneaker culture.
Equipped with PUMA’s patented RS technology on the midsole, the upper is decked with mesh, textile and nubuck overlays. The RS-X Transformers Bumblebee in Quiet Shade – Cyber Yellow and the RS-X Transformers Optimus Prime in Dazzling Blue – High Risk Red are nods to the signature colors of the two protagonists. The RS PUMA branding appears on the molded sockliner while the shoe tongue features the collab logo. The Transformers Autobot symbol fitted on the heel piece accentuate the style.
For the ultimate head-to-toe Transformers look, the collection also features apparel and accessories. Bumblebee and Optimus Prime’s vivid colors continue to appear on the T7 Track Pant and Track Top while the tees feature various iterations of the PUMA x Transformers graphics and all-over prints.
The PUMA x TRANSFORMERS collection for Men and Kid’s drops exclusively at Foot Locker stores and PUMA.com in Europe on November 22nd and mid-December in the U.S.
