Toys ‘R’ Us Announces Force Friday Midnight Plans

starwarsToys”R”Us® is going into hyperdrive and preparing an out-of-this-galaxy, global celebration for the upcoming debut of toys based on the next chapter of the Star Wars Saga at 12:01am on Force Friday, September 4. Counting down to the highly anticipated toy launch and this fall’s new theatrical release, Toys”R”Us stores worldwide and Toysrus.com have transformed into Destination: Star Wars, every fan’s retail source for The Force with hundreds of new products, including those only available at Toys”R”Us. On Force Friday, Toys”R”Us stores around the globe will open their doors for special midnight opening festivities, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive exclusive giveaways and immerse themselves in all things Star Wars. The company’s international flagship store, Toys”R”Us Times Square in New York City, will host a historic Star Wars toy exhibition leading up to the grandest midnight opening celebration of all, welcoming legions of eager fans with costumed characters, signing events, giveaways and more all day on Thursday, September 3.

“Since the introduction of the first Star Wars toy in 1977, Toys”R”Us has served as the ultimate destination for Star Wars playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us, Inc. “Since then, Star Wars has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new Star Wars toy line, we’re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.”

Fans in New York City will have the chance for a special treat as they’re getting an early start on Thursday, September 3rd with events planned all day starting at 9AM. These special events include:

 

  • A book signing and meet and greet with Steve Sansweet, Chief Executive Officer and President of Rancho Obi-Wan, Inc., storied Star Wars author and former Head of Fan Relations and Director of Content Management at Lucasfilm Ltd.
  • An art class and meet and greet with fan-favorite Star Wars and science fiction artist, Jeff Carlisle.
  • Star Wars product demonstrations and activations throughout the store, including Star Wars-themed 3-D action figure creation with 3D Plus Me, video gaming on Disney Infinity 3.0 Star Wars kiosks and experiencing intergalactic sound on Star Wars-themed headphones powered by SMS Audio.
  • A LEGO Star Wars make and take for rebels looking to build their toy empire brick by brick.
  • A Light Saber Academy with members of New York Jedi, a community of cosplayers, martial artists and teachers who share practical stage combat techniques oriented toward Light Sabers.
  • Photo opportunities with costumed characters, including Furbacca, a character versioned after the Hasbro® toy that makes wookiee sounds like CHEWBACCA, Geoffrey the Giraffe and more.
  • Ice cream flavors inspired by the Star Wars Saga from Scoops”R”Us, the flagship store’s in-house ice cream shop located on the Lower Level.
  • Star Wars-themed cookie decorating at a “Wookiee” Cookie Party on Level 1.
  • Special giveaways for the first fans in line, including a Collector’s Edition LEGO Star Wars Commemorative Brick, an exclusive, limited edition Star Wars poster and a Star Wars Character Flashlight giveaways from JAKKS Pacific.***
  • Star Wars trivia, a costume contest and a galaxy of excitement and prizes, while supplies last, for those fanatics waiting in line.
  • A panel discussion with Steve Sansweet and Jeff Carlisle for select lucky fans, which will also be livestreamed via Periscope @Toysrus on Twitter.
  • The ultimate unveiling of the official Toys”R”Us Times Square Star Wars feature shop at 12:01am on Force Friday, September 4.

Force Friday TRU

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