Toy Fair 2013 – Mystixx’s Press Release

TF2013 LogoPlayhut sent out the press relase supporting their Mystixx dolls – the two in on dolls that are both a beauty and a beast with a change of face, hair and outfit. You can see AwesomeToyBlog’s coverage of Mystixx here and read the press release after the jump.



Playhut® Turns Heads with New Mystixx™ Dolls with Two Faces; Season II Debuting at New York Toy Fair


Los Angeles, CA – February 11, 2013 – Toymaker Playhut® has announced that it will continue to change the face of girls’ play by adding more themes to its Mystixx™ fashion doll line in 2013: Mystixx™ Zombies, Mystixx™ Grimm and new Mystixx™ Fashion Packs. The 11” beautiful Mystixx™ fashion dolls have an interesting twist — each comes with two faces. With a simple turn of the head, the doll transforms from a beautiful “everyday” girl to a Vampire, Zombie, or Grimm forest creature.

In addition to its Mystixx™ doll line, Playhut® will introduce new Mix N’ Match small 3” dolls with its brand new collectible Mysfits™ line. Come see them in their booth # 4832, Level 1 at The Jacob Javits Center during the American International Toy Fair!

“Today’s generations of kids realize people often have many different sides to them,” said Jeff Cepielik, senior vice president, Playhut®. “They’ve been surrounded by vampire and zombie tales– not just your typical ordinary fairy tales–as a result kids today are multifaceted and expect more when it comes to imaginative play. What makes Mystixx™ dolls so unique is they are more than just one doll, whether they’re playing with the Zombies, Vampires or Grimm fashion dolls or with the Mysfits, each doll has multiple assets allowing girls endless looks and creative ways to play.”


The 2013 Playhut® doll line includes:

Ø Mystixx™ Vampires: Popular school girls by day, and vampires at night!

o A unique line of beautiful 11” dolls, each with their two distinctive personalities and two lives for “reality to fantasy” play. Each doll comes with two outfits, shoes and accessories, including two interchangeable wigs for Vampire ‘transforming’ fun!

o Fall 2013 SRP $19.99 Ages 6+

Ø Mystixx™ Zombies – Four striking un-dead girls who love fashion!

o A unique line of gorgeous 11”dolls, each with their two distinctive personalities and two lives for “reality to fantasy” play! Each doll comes with an outfit, pair of shoes, an accessory, and two wigs for Zombie ‘transforming’ fun!

o Available Spring 2013 SRP $19.99 Ages 6+

Ø Mystixx™ Grimm – Four very beautiful animalistic girls show up on the forest fashion scene!

o A unique line of 11” dolls, each with their two distinctive personalities and two lives for “reality to fantasy” play. Each doll comes with an outfit, pair of shoes, an accessory and a wig for Grimm ‘transforming’ fun!

o Spring 2013 SRP $24.99 Ages 6+

Ø Mystixx™ Fashion Packs – Additional accessories like fashion and hair packs will be available. All of the unique fashions fit all of the Mystixx™ dolls. Prices range from $9.99-$12.99. Ages 6+

Ø Mysfits™ – ‘Different is Cool”: The small 3” dolls with a Pop-N-Play feature lets kids’ creativity shine through. Collect them all to create hundreds of wacky Mysfits combinations.

o Hair, hat, head, torso and legs pop off and can be reconfigured.

o A funky and stylish look included for each doll.

o Fall 2013, SRP $7.99 Ages 4+

o Mysfits™ Tin Play Set – a quirky and stylish pressed tin play set – big enough to hold all Mysfits dolls for portable fun anywhere. Tin set will include a unique Mysfits doll with extra hair for added fun and a sofa for the doll to lounge on. Fall 2013 SRP $19.99 Ages 4+


Playhut® was founded in 1992 and has grown into one of the largest toy producers in the United States. Playhut® is committed to producing innovative toys, allowing kids to play in an imaginative and educational way. They are best known for its Playhut® EZ Twist™ product line of indoor and outdoor play structures and baby structures, based on top licenses including Disney, Marvel, Nickelodeon, and HIT. Playhut® has expanded their portfolio to include dolls, plush, outdoor, and flying toys. Playhut’s signature products sold at major retailers including Walmart, Target, KMART, Toys “R” Us,, Costco, QVC, JC Penney and more in North and South America, Europe, Asia and Australia.

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About the Author: MattG