To counter the Toys R Us “Big Book” Target has sent out their own mailer of pre-Black Friday toy deals featuring over $350 in coupon savings. As a bonus for customers recieving the mailer – the back cover features a coupon for a $5 gift card with a toy purchase of $50 or more. Not on Target’s mailing list? Fear not, the full catalog and coupons are accessible here on the Target website. Highlights of the coupons include $5 off the new Ultimate FX lightsabers, $5 off Ultimate Optimus Prime and $5 savings on several lego sets. It looks like the holiday season is heating up early…hope there are more big deals to come.