This week it was announced that toymakers Mattel have worked out a licensing deal with video game makers THQ. This gives THQ the ability to develop games around all of Mattel’s properties including Barbie, Polly Pocket, Masters of the Universe and Hot Wheels.
Partnerships between toy companies and game houses are nothing new as Hasbro has a standing agreement in place for Transformers and their ‘Game Night properties’ and Jakks Pacific will be releasing plush from Microsoft’s ‘Kinectimals’ game.
So what are the odds on that He-Man game?
