Jelly Belly Launching New Collectible Squishy and Scented Toys

Incredible Group has unveiled its long-awaited lineup of Jelly Belly┬« licensed toys and collectibles in a collaboration sure to satisfy your sweetest cravings. The collection, set to launch in Fall…

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Jelly Belly Introduces Star Wars Collection

Each year at toy fair, the Jelly Belly booth is my favorite action figure free booth at the show – I just love checking out the new flavors and products…

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