Mattel extends licensing agreement with Warner Bros. / DC

Earlier this week both Warner Bros.  and DC announced that the existing licensing agreement with Mattel will continue with a new multi-year agreement.  Enveloped in this agreement are toy lines for the upcoming theatrical events; the Dark Knight Rises (July 20, 2012) and Man of Steel (June 14, 2013).  The agreement allows all of Mattel’s properties (Hot Wheels, Barbie, etc) access to DC properties similar to the SDCC Carol Fenris Barbie or the Hot Wheels’ Invisible Jet.  In addition to movie product, toy lines in support of both DC animated series will also be on shelves; Young Justice (already in stores) and Green Lantern: The Animated Series.  The Green Lantern series launches November 11th on Cartoon Network.