This September, Collector’s Paradise, a three-location comic bookstore chain in Los Angeles, is celebrating its 30th anniversary with a slate of amazing events, weekly themed sales and a contest for each location’s Most Valuable Customer (MVC)!
Collector’s Paradise was formed in September of 1994, when Edward Greenberg, a comic book and trading card collector, convinced his future father-in-law, Joseph Zelich, to invest in purchasing a comic bookstore in the heart of the West San Fernando Valley, in Winnetka, CA. Greenberg was convinced that the store’s location, right next to two schools and near a local community college, would prove to be a great business in the right hands. It took years of learning the business and the industry to make Collector’s Paradise into a store and a brand that could launch a bigger company. In 2005, a second location in Old Town Pasadena was opened, in the space formerly occupied by Comic Odyssey, a San Fernando Valley & Pasadena institution. It took another 14 years for the company to expand again; this time in the historic NoHo Art District, in August of 2019, right before the onset of the COVID Pandemic.
To survive the pandemic, Collector’s Paradise pivoted into online pre-orders, and exclusive products sold on their website, Comicsandcards.net, including Mysterious Boxes of Mystery, Curated Graphic Novel monthly blind boxes, and their biggest launch to date, Collector’s Paradise Signature Series products, which has become a worldwide success, attracting customers from all over the US and beyond. When you buy a Signature Series product, you receive a comic book series or graphic novel that is autographed by some of the biggest creators in the industry and certified by Collector’s Paradise – always sold at cover price. “The support we got from the local LA creator community during COVID was something we can never repay them for,” said Edward Greenberg, “We couldn’t have survived the pandemic, if it was not for the creators like Mark Waid, Tony Fleecs, Pornsak Pichetshote, Marc Silvestri and many others, who allowed us to take pre-orders for their books and would sign every issue as they came out.” Greenberg added, “That original push became the brand that is Collector’s Paradise Signature Series, which now has over 30creators involved, and growing every month.”
This September, to celebrate the 30th anniversary of the company, Collector’s Paradise is putting together a month of events and sales to reward the customers who have stuck with them through the good times and the bad. Every week in September, all three locations will have signings with amazing local creators and a Hong Kong movie star, a Comics for Charity event running simultaneously at the 3 Collector’s Paradise locations and another 4 stores to be announced, plus weekly themed 30% OFF sales and a Most ValuableCustomer (MVC) contest that will net one customer at each location a 30% OFF discount for a YEAR! More details are available at comicsandcards.net.
