Toy Fair 2023- The Loyal Subjects

The Loyal Subjects’ booth at Toy Fair featured one of the best photo ops of the show – a blown up Rainbow Brite package you could have your photo taken in. Inside the booth – Rainbow Brite, Strawberry Shortcake and Teenage Mutant Ninja Turtles stole the show.

Both Rainbow Brite and Strawberry Shortcake are set to be reintroduced to customers everywhere. This year, look for small vinyl figures to hit 5 Below this fall. In 2024 look for the other products in these lines (plush, articulated figures, playsets) to hit stores. And yes, I’ve been reassured that the Strawberry Shortcake figures smell as good as they have ever!

For TMNT, the Loyal Subjects have some great product coming out with their focus on the IDW Turtles. Beyond the core Turtles and Shredder, look for a Target exclusive Raphael with red motorcycle to hit shelves. The cartoon focused BST AXN line will also be continuing.

Check out pics from the Loyal Subjects’ toy fair booth below.

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About the Author: MattG