BoxLunch, the pop culture retailer with a cause, has teamed up with iconic entertainment outlet Entertainment Weekly to bring an activation to fans attending San Diego Comic-Con.
On Thursday, July 20th (12pm to 6pm) and Friday July 21st/Saturday, July 22nd (11am to 5pm), fans with and without Comic-Con badges can visit the BoxLunch x EW Treats Truck. This one-of-a-kind collaboration offers fans the opportunity to celebrate their fandoms while indulging in delicious summertime treats. Every fan that stops by and shares their fandom using #BoxLunchXEW receives a surprise merchandise item from BoxLunch’s selection of licensed fandom products. In addition, for every post on socials featuring #BoxLunchXEW, BoxLunch will donate a meal** to their charitable partner Feeding America®.
“At BoxLunch, we are passionate about connecting people through the power of fandom,” said Ed Labay, Executive Vice President of Merchandising and Marketing for Hot Topic Inc. “We are thrilled to partner with Entertainment Weekly to bring this exciting activation to life. The Treat Truck perfectly encapsulates our shared commitment to providing unforgettable experiences for fans while supporting our philanthropic mission to help end hunger in the US with our partners at Feeding America.”
Come show off your fandom at the BoxLunch x EW Treats Truck located at 4TH AND K in Downtown San Diego.
Keep your eyes on @BoxLunchGifts and @EW socials for updates and surprises throughout the convention.