Of all the companies at SDCC, Mattel really pulled out all the stops and did it right. My time in the booth was focused on Masters of the Universe and their wrestling offering – but from Hot Wheels to Barbie to Jurassic Park/World/Everything to Lightyear…Mattel did it.
I did grab a quick video of the Jurassic World display, it was an impressive amount of dinosaurs.
Masters of the Universe
And, of course, there was the display that included the giant Eternia playset (forgive the misspelling in the tweet).
Wrestling (I know next to nothing about wrestling and it’s toys, so if this is all old stuff…sorry!!)
Jurassic World Display