Etch A Sketch®, the iconic red-framed drawing toy, is reaching a major milestone this year when it celebrates 60 years on July 12, 2020. Etch A Sketch Day, celebrated each year, marks the day this beloved toy was first sold. For 60 years, children and adults alike have been experiencing unplugged creativity and the magical world of pencil-free drawing with Etch A Sketch, with no charging, no batteries and no Wi-Fi needed!
To shake things up in 2020, the Etch A Sketch brand joined forces with other iconic names for a series of limited edition launches earlier this year, including the beloved MONOPOLY brand, space exploration leader NASA, heritage toy Rubik’s and comic book marvel Stan Lee. To mark the milestone anniversary, Spin Master is bringing back the limited-edition Etch A Sketch collaborations starting in July at Walmart and Walmart.com, while supplies last. To further celebrate Etch A Sketch Day, the original red-framed Etch A Sketch will be 60% off at Walmart and Walmart.com for one day only on July 12.