Com2us today announced that it has entered into a licensing agreement with Funko LLC, a leading pop culture consumer products company, to create a new line of Summoners War collectibles featuring the Pop! Vinyl style in addition to apparel, accessories and a range of digital products.
Under the agreement, Funko will reimagine the Summoners War universe and its iconic characters by integrating the design aesthetics of its best-selling Pop! lineup of collectible figures. This agreement also includes the design and manufacturing of apparel and accessories as well as digital products, such as emojis (still and animated), digital cards and Pop! Yourself— Funko’s 2D/3D custom avatar offering. Funko has agreed to sell the product line across its online channels and mobile app, as well as third-party platforms.
“We are thrilled to be the first South Korean gaming company to team up with Funko and see their take on Summoners War’s iconic characters,” said Casey Lee, CEO of Com2us USA. “As Com2us continues its robust venture into merchandise licensing and entertainment media, we want to ensure the Summoners War brand is in the hands of creative minds that are at the vanguard of shaping trends and setting standards. Funko is a leader in the collectible space, so we are confident that this agreement will greatly enhance our licensing portfolio.”
The agreement with Funko is Com2us’ second high-profile signing since the November 2017 announcement of its agreement with The Walking Dead creators, Skybound Entertainment. Com2us has continued to ramp up its collaboration efforts by engaging best-in-class companies to expand the Summoners War IP into new product and entertainment verticals.
“We strive to license every pop culture property that we believe is relevant to today’s consumer and are thrilled to add this global top ten grossing mobile game to our roster,” said Andrew Perlmutter, President of Funko. “As we continue to expand our broad offering of licensed pop culture consumer products, we believe Funko and mobile gaming fans alike will love our distinct and whimsical take on the Summoners War universe and their rich characters.”
Mass rollout for the new product range will be available worldwide. Additional details on the selection of the first collection of Summoners War Funko products will be revealed in the coming months.