The Jim Henson Company announced today it will develop a new animated children’s television series based on the popular female action figures by IAmElemental. The series will target children ages 6 to 12. The deal will give The Jim Henson Company the opportunity to develop and produce the television series across all platforms. Lisa Henson and Halle Stanford of The Jim Henson Company will serve as executive producers.
IAmElemental created the first-ever female action figures designed specifically for children. Its Series 1/Courage figures include Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2/Wisdom includes Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. The company conducted a Kickstarter campaign which was fully funded in two days, drawing backers from all 50 states and six continents, and its groundbreaking products were named by TIME Magazine as one of the “25 Best Inventions of 2014” and “Top 10 Toys of 2014.” Most recently, IAmElemental was selected as a finalist in the 2018 “Action Figure of the Year” category at the Toy Industry Association’s Toy of the Year Awards. The company was also a 2017 finalist in two categories, “Action Figure of the Year” and “Rookie of the Year.”
“At The Jim Henson Company, we have a tradition of creating strong female heroes in our past and current television and film franchises,” said Halle Stanford, President of Television at The Jim Henson Company. “Partnering with IAmElemental is incredibly exciting because it will be our first foray into the superhero genre with a cast of powerful young women at its core. We are excited to introduce a unique and fresh superhero television series geared for children all over the world.”
“We are thrilled and grateful for the opportunity to work with the Superhero team at The Jim Henson Company,” said Julie Kerwin, Chief Elemental Officer, IAmElemental. “Their Superpowers of creativity and originality have inspired me both as a child and as an adult, and I couldn’t wish for a better partner to bring the IAmElemental messages of character strength and empowerment to a wider audience.”
