The Toy Industry Association has announced its 2018 Toy of the Year finalists – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year category for its Series 2/Wisdom figures.
The Toy of the Year Awards are presented by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. Finalists were selected by a panel of toy and play experts, retailers, academics, and journalists.
IAmElemental’s female action figures boast a forward-thinking design and engineering unique among products designed for children. Its Series 1/Courage figures, modeled on Joan of Arc, represent character traits including Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2/Wisdom, with ancient Alexandrian STEM pioneer Hypatia as the muse, includes Creativity, Curiosity, Ingenuity, Exploration, Logic, Mastery and Oblivion.
“We are beyond thrilled with this industry recognition for the second year in a row,” said Chief Elemental Officer Julie Kerwin. “Our Series 1/Courage figures were chosen as Action Figure of the Year finalists last year, and our company as a finalist for Rookie of the Year. It is wonderful to see our startup company’s progress validated by toy industry leaders, as it helps us deliver our message of strength and empowerment to a wider audience.”
To vote for IAmElemental, visit ToyAwards.org through mid-January 2018. Winners will be announced at the Toy of the Year Awards ceremony on February 16, 2018, which kicks off New York Toy Fair.
IAmElemental’s female action figures are available online and in retail stores worldwide.